Did you run any good Twitter campaigns in 2021?
If so, you could be in the running for a prize, with Twitter once again hosting its ‘Best of Tweets’ competition to crown the best branded tweets of the year.
As explained by Twitter:
“Twitter’s Best Of Tweets is our hall of fame, our GOAT, our crowning glory for brands that have used Twitter creatively this year to kick off something new or to connect with what’s going on like no one else could. And we want to hear from you, does your brand deserve to be crowned a winner? “
The awards will look to celebrate the best tweet campaigns across a range of categories, with last year’s event recognizing campaigns from Gatorade, Uber, Ben & Jerry’s and more.
There is no physical reward or prizes as such, but you do get additional recognition and promotion as part of the event.
To be eligible for the nomination, you will need to sum up your campaign in a few sentences and then explain why it should be crowned one of the best. Which may be harder than it looks, but looking at last year’s awards, you can probably get an idea of what Twitter’s awards judges are looking for, in terms of impact, reach. , etc.
Twitter has been running its annual campaign awards since 2016, when it actually separated each item into its own specific category.
This might give you a more specific idea of the types of campaigns Twitter seeks to highlight, although the disruption of 2020 has forced a change in approach, and it’s not 100% clear how Twitter will judge the winners this time. this time.
Nonetheless, if you have a campaign that matches these elements, it might be worth naming, if only to add a “Winner – Best Twitter Campaigns 2020” annotation to your website.
Brands can run their campaigns here, with nominations closing on October 12 (so it’s best to get moving).
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