Twitch Cancels Controversial Advertising Rules After Backlash from Streamers

After mass criticism by popular streamers Twitch management decided to cancel controversial advertising rules.

According to them, we recall that users could not use embedded advertisements of any format and place logos on more than 3% of the screen. Many accused the platform management of unfair interference in the sponsorship business and an attempt to cut back on personal control.

After that, Twitch decided to abandon the new rules. In company recognized the importance of sponsorship and emphasized their intent to prevent streamers from having a direct relationship with their sponsors. The updated brand advertising policy can be found Here (available in Russian).