Trussardi in Piazza della Scala celebrates the encounter between fashion, food and culture, as Nicola had already imagined it in 1996. The story of a space that returns to the citop
Clay and industrial elements, steel, led neon columns. Palazzo Trussardi in Piazza della Scala reopens and strengthens its link with Milan. It’s all there: contemporary design and classicism, conceived as a Lifestyle Hub, a space that favors the encounter between fashion, food and culture, just as Nicola Trussardi imagined itvisionary entrepreneur who was the first to blur the boundaries between fashion and culture, to speak of accessible luxury when he enjoyed branding bicycles and various objects and displayed them in a shop complete with a cafeteria and renowned restaurant to better understand his concept of lifestyle.
The work of the Berlin architect
The relaunch of the shop proudly inaugurated in 1996 starts right from Nicola’s vision, without nostalgia because it would be bankruptcy!, underlines Sebastian Suhl, CEO of Trussardi, American by birth and Milanese by adoption (ten years at Prada in his curriculum vitae). With a simple concept: empty the palace of all superstructures. We removed layers of plastic and plasterboard as if they were calcifications of time, says iThe young architect Olaf Grawert, partner of Bplus.xyz, a Berlin studio of collaborative architecture. He gets excited by showing the stone emerged from the floor in the center of the store on the ground floor with the accessories displayed on the natural aluminum honeycomb wall. Hence the idea of the mirror that comes alive when you enter with the square in the background reflected, but when you open it, it becomes a screen to make the cafeteria more intimate. Palazzo Trussardi has always been a loved place and wants to return inclusive and full of life: the ideal location for travelers who want to dine before and after the opera, meet for an aperitif, find a Trussardi garment; this too is definitely an avant-garde classic like the jeans couture on the mannequin by creative directors Benjamin A. Huseby and Serhat Isik, underlines the CEO.
In the kitchen the starred chef Giancarlo Perbellini
Heart of conviviality two culinary experiences in collaboration with chef Giancarlo Perbellinitwo Michelin stars. The Café, on the ground floor, open from breakfast to after dinner. It hosts my first pastry shop in Milan, notes the award-winning Venetian chef. Here, in addition to having breakfast with a range of brioches, mignons, biscuits and co-branded biscuits, you can also have lunch, dinner and an aperitif with savory dishes such as egg in glass, goyza and meatballs with tomato sauce. At the restaurant on the first floor, open from Monday 14th, we offer a reinterpretation of traditional recipes with attention to seasonality and the local area. The saffron risotto, the ossobuco and my cooked and raw Milanese are not to be missed. Above all, the young architects were thrilled by the patio with a view of that jewel that is the Teatro dei Filodrammatici: in wrought iron and glass with the tables under the suspended garden, first example in 2008 of a vertical wall in Italy. The concept of re-evaluation and use is at the heart of the project, giving obsolete elements a new life, all re-fastened together without glue to ensure a new functionality, such as stainless steel tubes laser cut in half to be used as hangers.
From Milan to the world
From a city of business and shopping, Milan has turned into a well-liked city, a “Place to Be” for discovering cultural treasures and feeling good, underlines Suhl. Here, in the 1970s, Nicola Trussardi from Bergamo laid the roots of his brand which concentrates its entire operational headquarters – from the creative direction to the accounting, to the showroom – in the seven-story building. With 55 proprietary stores and about twenty franchised onesItaly is still the leading market for the greyhound maison, which in 2019 passed 60% of the capital to the QuattroR fund, 26% owned by Tomaso Trussardi. The project to accelerate development in Europe, Germany, England, Switzerland, Paris, to arrive in the Middle East (in 2023), continuing to expand selectively in China.
November 13, 2022 (change November 13, 2022 | 09:48)
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