JAKARTA (ANTARA) – Smartphone app Truecaller will start making its caller identification service available on WhatsApp and other messaging apps to help users find potential spam calls over the internet.
Truecaller Chief Executive Alan Mamedi explained that the feature is currently in beta and will be launched globally this May, as reported by Reuters on Monday (8/5) local time.
Telemarketing and scamming calls have been on the rise in countries like India, where users get an average of around 17 spam calls per month, according to a 2021 Truecaller report.
India’s telecommunications regulator in February directed carriers such as Jio and Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters. Meanwhile Truecaller is in discussions with telecom operators to implement such a solution.
“Over the last two weeks, we have seen a spike in user reports from India about spam calls via WhatsApp,” said Mamedi. He noted that switching telemarketers to internet calling is a fairly new mode in the market.
WhatsApp is the most used messaging platform in India. The company uses spam detection technology to find and take action on accounts that engage in abnormal behavior and allows users to block and report problem accounts.
Truecaller, has its largest market in India with 250 million users, has 350 million users globally and derives its revenue from advertising, subscription services and verified listings from businesses.
Also read: Truecaller Introduces Live Caller ID for iPhone
Also read: Truecaller will be equipped with new, sophisticated features
Also read: Truecaller launches various new features for user convenience
2023-05-09 10:25:37
#Truecaller #helps #WhatsApp #users #fight #spam #calls #ANTARA #News
