Travis Scott and Audemars Piguet: a luxury watch collaboration – All City Canvas

The collaboration between Travis Scott and Audemars Piguet combines Swiss precision and hip-hop style in the exclusive “Chocolate AP.”

Travis Scott y Audemars Piguet

The world of luxury watches and hip-hop music have come together in the collaboration between the iconic rapper Travis Scott and the prestigious Swiss brand Audemars Piguet. This alliance has resulted in the creation of a unique and exceptional watch piece: the “The Chocolate AP”a limited edition Royal Oak Perpetual Calendar Openworked.

The creation of “The Chocolate AP”

The “Chocolate AP” stands out for its innovative design and its manufacturing in brown ceramic, a first in the history of Audemars Piguet. This watch, with its striking color, reflects the essence and characteristic style of Cactus Jack, the brand founded by Scott. In addition to its notable aesthetics, the watch integrates cutting-edge technology: It features a perpetual calendar capable of accurately tracking day, date and month, without needing reconfiguration until the year 2100, and includes a charming moon phase indicator.

The custom details are a clear example of Scott’s influence on the design. The typography of the calendar indicators is inspired by its own handwriting, and one of the subdials takes the shape of the Cactus Jack logo. The moon phase indicator features a special version with the sewn-on smiley face, Cactus Jack’s emblem, instead of the traditional lunar representation. These details make “The Chocolate AP” a truly unique piece in the world of watchmaking.

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A complete collection

But the collaboration is not limited to the watch. Travis Scott and Audemars Piguet have gone one step further, launching a merchandising collection what includes sweatshirts, t-shirts, jackets, pajamas, shorts and hats. This affordable product line, designed to connect with a broader audience, will be launched on Scott’s online store and promises to be a hit with fashion and music fans.

The union of Audemars Piguet with Travis Scott represents a strategic move for the Swiss brand, which seeks to strengthen its presence in pop culture and particularly in the world of hip-hop. This is not the first time Audemars Piguet has collaborated with iconic figures in music; Previously, the brand has worked with Jay-Z and LeBron James. However, the collaboration with Scott takes this approach to a new level, combining the prestige of luxury watchmaking with the cultural influence of rap.

Travis Scott has expressed his fascination with the world of watchmaking, describing it as “the definitive combination of engineering, fashion, technology and design.” For him, the creation of “The Chocolate AP” has been a process similar to musical production, where innovation plays a key role. His enthusiasm is palpable, and the launch of this watch marks a milestone for both him and Audemars Piguet.

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A watch with history and controversy

It is interesting to note that “The Chocolate AP” has generated some speculation around a possible rivalry with actor Timothée Chalamet, related to Scott’s ex-partner, Kylie Jenner. A controversial verse in the song “Meltdown” Scott’s watch has fueled these rumors, although the direct connection to the watch is still the subject of debate among fans.

In short, the collaboration between Travis Scott and Audemars Piguet is more than just the creation of a luxury watch. It is a bridge between two worlds: the art of Swiss precision and the dynamism of modern hip-hop.

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