Transformative Leadership: Key Trends and Strategies for 2022

According to the report ‘Approaching the Future 2022: Trends in Reputation and Management of Intangibles’, prepared by Corporate Excellence, 42.3% of the companies consulted claim to be actively involved in the adoption of new ways of leadingcapable of providing trust and commitment to society: for example, through transformative leadership, becoming engines of transformation and generators of positive impact.

In such a turbulent context, a word has crept into companies: the purpose. Closing this industrial era, which has accompanied us for the last 200 years, shakes up all the concepts that we took for granted and implies entering unknown terrain. And this purpose is nothing more than lead from a series of social, corporate, committed values and determined with which to engage the team and clients. It is still the necessary lever with which to meet the needs of a new global reality.

4 keys to transformative leadership

Experts such as those from ESADE, highlight 4 keys to transformative leadership:

• Know the change of mentality that is taking place in today’s society. Active listening serves to understand social demands and to anticipate them, since, in the long run, they will be legislative obligations. Today they are still business and investment opportunities.
• Substantiate the communication of purpose in value creation. The purpose of the company is born within it and radiates its values ​​outwards, so that employees and managers feel involved in it, and it defines the business value proposition at its origin.
• Building the purpose is the exercise that defines transformative leadership. The genuine articulation of the social mission and the transformative vocation affects all dimensions of management: operations, labor and investor relations, business decision-making or the discarding of investment projects.
• The purpose is action plus story. Transformational leaders are transcendent and aspire to leave their mark. Therefore, its management must include the purpose for the accounts, but also for the “stories”.

And 4 pillars to activate the organization’s purpose

Likewise, and according to EY experts, activating corporate purpose entails a series of essential steps:

• Align leadership around your purpose. Purpose starts at the top. A company will not have the mandate to realize its purpose without the commitment, dedication and participation of the board of directors and management team.
• Engage employees in their purpose journey. Leadership commitment is critical but not sufficient. Commitment to purpose must be demonstrated at all levels of the organization.
• Incorporate purpose into your customer experience. Leading purpose-driven organizations communicate their purpose clearly, candidly and consistently to their customers and make it a central part of the overall customer experience.
• Anchor your strategy to your purpose. For companies trying to serve their many stakeholders, purpose is not a type of corporate social responsibility, but a strategy.

2023-12-23 02:19:11
#transformational #leadership #Main #keys