My Vitibox, the box you 100% labellisee of wine box andwine gift idea, in partnership with Prodegustation, n ° 1 of wine course across the tasting wine, is responsible for explaining their role over time, compared to today. The team My Vitibox is there to help you understand the objective of the merchants in Bordeaux.
At the time, the wines were sold in bulk in the heart of the property and then matured in the cellars of the merchants who then took charge of the sale.
From now on, the Gironde wine merchant manages around 70% of the marketing of Bordeaux wines and distributes its products internationally, across 170 countries. There are a total of 300 trading houses in Bordeaux grouping together different sizes and types of companies. The houses are distinguished by the type of wines distributed: prestigious vintages, château wines, branded wines, generic wines, etc. Distribution networks also allow them to be classified: individuals, wine merchants, café-hotel-restaurants ( CHR), supermarkets, exports … The sector remains condensed because there are about thirty old houses which achieve 70% of turnover. Despite a global context disrupted by the health crisis, Bordeaux wines remain the leading French AOC vineyard in the world.
The role of the merchant is versatile, he is a breeder and a creator of taste. He is responsible for the commercial activity of the selected wines. He must in particular take care of the production of wines. He assembles, maintains and presents wines under his own brand name. This represents a guarantee of unique know-how for consumers and frequent supply to distributors. Thus, traders must be aware of the evolution of markets and techniques in order to establish long-term partnerships with châteaux and their wine properties. It is a key player on the futures market, because it financially carries the stocks of wines from the last vintage of classified growths which will be aged in the heart of the châteaux for a period of 18 to 24 months.
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