Toyota Spain has reorganized its Communication area, including under the Marketing direction led by Pablo Ramos all communication channels of the company.
Rebeca Guillén has been named Omnichannel Marketing & Comms General Manager, with responsibility in four key areas for Toyota Spain: digital, social networks, marketing-communication and press. In addition, he will continue to handle everything related to Olympic and Paralympic sponsorship. Guillén joined the brand in 1999 and until now he has held the position of Corporate Affairs & PR Communications General Manager.
Alejandro Fernández-Kennedy moved from PR Manager at Lexus, a position he has held for the past two years, to Comms Senior Manager from Toyota, with responsibility for everything related to marketing and communication, including Olympic and Paralympic sponsorship. He will report directly to Rebeca Guillén.
Replaces Fernández-Kennedy as PR Manager of Lexus Natalia Perez Verde, who has extensive experience within the Toyota group, in the financial, corporate and Marketing areas. For the last eight years he has worked in the Lexus brand being the responsible for media and social media of the brand.
For its part, Jaime Arruz, who has been in the Communication area of Toyota for seven years, has been appointed new PR Manager (Head of Press) of the brand, being in charge of product communication and relations with the media and also reporting to Rebeca Guillén.
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