Wellness tourism will become a balm for this industry, which has been one of the hardest hit by the coronavirus crisis.
In fact, according to Procolombia, the country is an ideal destination for the development of activities around well-being They can be very attractive to people around the world who are looking for destinations that offer tourist experiences with a holistic approach, in a natural environment.
“Colombia has great potential for Travellers from all over the world come and enjoy experiences and treatments that help provide mental, physical and spiritual balance to offset the effects that the pandemic has brought, “said Flavia Santoro, president of Procolombia.
And noted that “Procolombia has identified that wellness tourism will be much more in demand, because destinations will be sought with which the tourist it can connect with nature and we have that natural diversity as the main input ”.
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For her part, the CEO of Wellness Trip Colombia, Alejandra Millán, said that travelers seek to know authentic, natural places, in addition to experiencing experiences with communities, and are even interested in doing manual activities that relax them.
“We offer activities such as making crafts, spinning or weaving, relaxing exercises such as painting mandalas, activities that the it also brings us closer to the ancestral and peasant cultures of our country, ”he said.
In Colombia, regions such as Coffee Cultural Landscape, Cundinamarca, Boyacá and Chocó stand out for this type of tourism, and they have thermal water sources.
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In a study Procolombia He found that traditional massages with local products and holistic programs, in addition to hiking, spas, massages and hot springs are the wellness activities that tourists do most in Colombia. The survey was made to citizens from Germany, USA, Spain, Mexico, Brazil and France, among others.
It also revealed that more than half of the travelers surveyed who they came to the country for welfare reasons they spent around US $ 700.
The cities that know Colombia the most wellness travelers are Bogotá, Medellín and Cali. In addition, 42.5% of respondents stay more than 11 nights, while about 30% have a reservation of less than a week.
For this type of tourists, the landscapes, the offers of new experiences in well-being and the quality of the service, they are important when choosing a destination. In this sense, Colombia is a competitive country in this segment.
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The culture and the friendliness of the people are the differentiating aspects of the country with respect to other nations with a wide offer in wellness tourism. Likewise, for wellness tourists who are interested in traveling to Colombia the differential of the country lies in the culture, landscapes and nature.
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