Top Digital Marketing Rules for 2021: How to Dominate Online Trends

Did you know that the rise of virtuality has really increased this year? The advancement of new technologies is becoming more and more evident. Especially during times of pandemic, consumers go online first to find information about brands, products and/or services related to what their brand offers. Every day, more users always access the Internet through their smart devices (computers, tablets and smartphones). Whether for educational, work, information or entertainment purposes, they turn to this powerful and useful tool, which in turn makes them prone to be exposed to different types of offers.

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This is where we see the importance of the presence of our brand on the Internet, because through many tools and channels, it allows us not only to make ourselves visible and position ourselves, but also to carry out effective marketing campaigns creation that generates impact and reaches directly to the best. a client. Below, we show you some of the most successful rules and keys to success in digital marketing.

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1) Make searching easier

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Did you know that over 60% of users have tried voice search in the last 12 months? At least 55% of young people do it every day. Therefore, if you want to increase your presence on the Internet and make it easier to search for your brand, it is important that you check with your marketing team what keywords your customers could use find you and how to do it. e.

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Likewise, you can use SEO and SEM positioning strategies, which will allow you, whether organic or paid, to appear among the first results when your audience searches for related topics. related to what you offer.

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2) Focus on the quick view

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You may have heard of the “blink test.” It only takes three to five seconds for users to find out if your website offers what they are looking for. Various studies claim that people process digital images 600,000 times faster than text, making infographics one of the most effective ways to deliver information to your customers, especially in this type of media. . Likewise, make sure your content is easy to interact with for different types of customers, watch your language, and be inclusive.

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Email marketing rules

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Digital marketing gives us a large number of communication channels to incorporate into our strategy and get favorable results. Email marketing is one of them. This tool not only allows us to communicate with our current or future customers at different stages of the customer journey, but it also allows us to personalize and control communication to deliver the right messages to arrive, at the right time. Follow these tips and create successful email marketing campaigns

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1) Make calls to action

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The “call to action” is essential in any marketing campaign. Therefore, you need to make sure that you include calls to action that will make your current or potential customers take a specific action, depending on your goals (click, visit, buy, download, among others). Make sure you are clear, direct and to the point.

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2) Personalize communication

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Although email marketing allows us to send emails in bulk, it also gives us special tools to personalize our messages. If you want your campaigns to connect with your audience and be truly effective, make sure you personalize them in a way that the client feels they are guided in a way that is unique and specific to them. To do this, do not limit yourself to using the name only in the subject or the greeting. Mention it at different times, use positive communication and segment your audience in such a way that your messages reach the best person, at the right time.

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3) Less is more

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Every day, digital consumers have less time to consume content. For this reason, if your emails are long or full of content, you will automatically create a visual barrier that will encourage your customer to abandon them. Lead your messages with short, clear and concise language. Focus on quality, not quantity.

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4) Focus on product or service

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Don’t confuse your readers. If you flood them with different information about products or services, the effectiveness of your (CTA) will be directly affected.

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5) Get them on topic

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One of the most important parts of an email is the subject line. Through this small piece of information, users determine whether or not your content is of interest to them. Make sure you are direct and creative. Don’t let your emails go to spam.

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6) Use space

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Instead of creating long paragraphs full of information, separate your main ideas and messages so that they are easier to scan and process. The more you make it easy for your customers to read, the more effective your email marketing campaign will be.

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7) Create clickable images

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Creating images with URLs allows you to encourage engagement and track who clicks. In addition, you can use them to drive users to strategic sites and facilitate conversion.

yesMarketing rules for social networks

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Learning how to market on social media is an essential part of any business’s success. This type of platform transcends all physical and temporal barriers, allowing us to reach current clients or clients in a big way, so that they become part of the online community us. Unlike other types of channels, social networks allow us to establish interactive and two-way communication with our users, which, managed correctly, will be an effective tool to make your brand visible and position, while building loyalty and changing your target audience.

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Each social network has a different format and language, so if you want to be successful on them, you must first understand the trends and know where to focus your efforts. Here are some tips:

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1) Develop valuable content

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The essence of social media is the building of online communities, supported by reciprocal commitments. If you want to strengthen connections with your audience and engage your customers, don’t limit yourself to offering commercial content about the products or services your brand offers. Create interesting and useful content aimed at meeting the needs or interests of your ideal client.

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2) Interact with your community

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Social networks are not limited to publishing. If you really want to keep your audience and build a community, engage with them. If they leave you comments or messages, be sure to respond. Likewise, try to encourage interaction. Create content that encourages your audience to participate.

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‍3) Focus on reputable content

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When creating content, be careful that the topics and language used do not put the company’s reputation at risk. Some users are very sensitive and can cause a disturbance if they do not agree with what you are expressing.

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4) Don’t enforce commitment

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On social media, the public has the power to interact with a company on their own terms. Don’t pressure your clients. Focus on developing deep relationships that encourage open interaction with customers.

‍5) Automate within your accountability

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Don’t destroy your brand. If you are going to use your content, make sure the platform is flexible enough to make timely changes and achieve the highest standards. Now, with an overview of the key rules of digital marketing, which are unbreakable and timeless, you can incorporate them into your strategy to achieve the results you want. Don’t forget to regularly check market trends and adapt your activities to regular changes in the industry and society.

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We understand that navigating these waters can be challenging, but you are not alone. Call strategy for free with our CEO, Alex Hollander.

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