MADRID, 8 Jul. (EUROPA PRESS) –
Time shifted consumption in the month of June 2022 stood at 6 minutes per person per day, which represents 3% of total television consumption, according to a study carried out by Barlovento Comunicación, with data from Kantar.
The research, collected by Europa Press, highlights that in the case of ‘Payment Topics’, deferred consumption accounts for 11% of total paid consumption, compared to 2% of open consumption.
In relation to the accumulated audience for deferred consumption in the month of June, the report shows that it has reached a total of 19.4 million, with a daily average of 3.7 million.
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Likewise, 26% of the accumulated audience dedicated between one and two hours to it during the study period; 29%, less than 30 minutes; 23%, between 30 and 60 minutes; 11%, from two to three hours; and 10%, more than three hours.
On the other hand, the published study highlights that the profile of the time-shifted television consumer is a woman (58%), aged between 45 and 64 years (45%).
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