Aleph Holding, a global partner of the world’s main digital platforms, announced that TikTok selected Internet Media Services (IMS), a company part of the group with a presence in Latin America, as the exclusive partner of TikTok For Business in Argentina, Colombia, Chile and Peru.
Through TikTok For Business, brands and marketers can tell stories and become actively involved in the community of this platform, which, according to the Appfigures reporting platform, in May 2021 had more than 68 million downloads in the world.
The alliance with IMS is in line with TikTok’s growth strategy, and its premise is to give brands and communication specialists innovative solutions that allow them to connect with new audiences and grow their businesses. This is how the digital communications and marketing company will help connect advertisers in the region with these opportunities and train them on how to use the platform to develop their brands and their organizations.
“TikTok offers unique solutions and innovative formats for brands to connect with their growing and active audiences in creative and authentic ways. This strategic agreement strengthens the industry in the region: we are going to put all our experience and knowledge of the sector to bring TikTok closer to local advertisers ”, explains Ignacio Vidaguren, CEO of IMS.
With this announcement, the platform joins IMS’s portfolio of strategic partners in Latin America, which already include Twitter, LinkedIn, Snapchat, Warner Music, Twitch, Electronic Arts, Activision Blizzard Media, and Pluto TV.
Photo. Unsplash.com
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