Influence of influencers .. Facebook offers money to attract the famous “Tik Tok”
Facebook-owned Instagram has offered financial incentives to millions of followers of Tic-Tac, to urge them to use a new competitive service, marking a new escalation of the market share among the social media giants.
It is known that the United States and other countries decided to close the deal with the Tik Tok website, while Facebook created a competing website in the name of influencers .. or Rails
And Instagram has already made offers to some of the famous Chinese tik-tok app, urging them to use the new service “Reels”, according to informed sources told the Wall Street Journal.
Facebook plans to unveil the “Reels” service next month. The sources said that the offers for some influences amounted to hundreds of thousands of dollars.
And many active users of “Tik Tok”, have attracted a large number of followers to the Chinese platform. Companies attempted to reach that large number of views, by pushing creators to use specific songs, and wearing clothing from specific companies to promote them.
Instagram has contacted a large number of content creators about “Reels” in many countries where the new service is being tested, according to company spokeswoman Sarisa Thor. “We remain committed to investing in content creators and their expertise,” she added.
This trend indicates that Facebook intends, through the new service, to compete with Tik Tok.
The “Reels” service, a new feature on the Instagram app, which allows users to post short videos, is scheduled to be launched in the United States and other countries next month.
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