Ticketmaster Introduces Safetix: A Revolutionary System to Protect Ticket Authenticity

Ticketmaster presents Safetix, a revolutionary system that changes the way to protect the authenticity of tickets in entertainment events (Zeus López @zeus.lopez_)

The Ticketmaster company, issuer of tickets for shows, presented this Monday in Mexico City its new digital ticket “Ticketmaster Sfae Tix”, with which it promises to meet the demands for fraud and duplication.

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For this, the company offered a press conference to detail its technological improvement process after controversies in Mexico and other countries due to duplicate or false tickets at concerts by artists such as Bad Bunny.

On June 30, the Federal Consumer Attorney’s Office (Profeco) of Mexico and other agencies defending consumer rights in Argentina, Chile and Spain sued the ticket office to guarantee the protection of ticket sales.

Ticketmaster introduces dynamic barcodes that change every 15 seconds, leaving behind screenshots as an access method- Wallows, Lunario del Auditorio Nacional (Marlem Suárez @barbieperiodista)

Ana María Arroyo, general director of Ticketmaster in Mexico, highlighted that the new Safetix system will transform all tickets into digital format with dynamic barcodes that change every 15 seconds, which invalidates the capture of screens as an access method. This measure ensures greater protection against fraudulent resale and duplication.

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Arroyo explained that, although the tickets will continue to be transferable, the process will be carried out through accounts registered in Ticketmaster.com.mx.

This will allow the receiving person to generate a new ticket, without being linked to the original buyer.

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The Safetix system is already in operation in some places such as the Telcel Theater, and it is expected to be implemented in other entertainment centers in the coming months, including emblematic venues such as the National Auditorium or the Foro Sol.

Ticketmaster advances in its fight against resale and counterfeiting with Safetix, offering greater security and peace of mind to attendees- Jesse & Joy at a press conference at the National Auditorium (Marlem Suárez @barbieperiodista)

In the act, Ana María Arroyo, highlighted this Monday that the new ticket is safe, 100% digital and transferable.

“Our goal is to improve the experience from purchase to event access through the use of our phone,” said Arroyo, who highlighted that among the new security tools for each ticket is a dynamic barcode, which changes every 15 minutes.

This allows those who verify access to platform events to verify and mitigate possible fraud.

In addition, he pointed out that it will be possible to send any ticket to any friend or relative, and once it reaches the new user, the barcode will change again and will be removed from the first account in which it was purchased.

Ticketmaster seeks to block scalpers with its new Safetix system, providing fans with a safer and more reliable shopping experience- Danna Paola, press conference at the National Auditorium (Marlem Suárez @barbieperiodista)

Arroyo also explained that the tickets can be integrated into the digital wallets in the different mobile devices in Android and IOS systems, to facilitate their access through the approach to a reading terminal.

The new digital ticket is part of the technological evolution that the company has undertaken for five years, with an investment of 900 million dollars (about 15 thousand 396 million 560 thousand 100), said Arroyo.

In addition, the implementation of a virtual queue was celebrated, which will provide clarity and certainty to users about the place they occupy to purchase a ticket.

Registration for events will also be made mandatory, which will allow authentication and hinder the operation of “bots” and resellers.

The new Safetix system converts tickets into digital format with dynamic barcodes, eliminating screenshots as an access option- Jowell & Randy Flow Fest 2022 (Marlem Suárez @barbieperiodista)

“We heard from our fans who were asking for higher technology standards,” Arroyo said.

In this sense, Alejandro Ordaz, deputy director of marketing for the company, reported that innovations have been made in fraud prevention systems, in order to prevent users from purchasing more tickets than the established limits, as well as the implementation of two-factor authentication when time of purchase.

He also highlighted the creation of its cutting-edge system “TM1 Entry”, which will function as an access control to the venues that speeds up the reading of legitimate tickets, facilitates the identification of false tickets, and inhibits the execution of frauds and scams.

Ticketmaster presents Safetix, its new technological commitment to provide a safer and more reliable ticket purchase experience- J Balvin, FlowFest 2022 (Marlem Suárez @barbieperiodista)

Regarding the implementation of personalized tickets linked to cards, Arroyo noted that Mexico is not currently considering developing this option.

In addition to the advances in the Safetix system, Ticketmaster has improved other of its platforms, such as the Help Button for fans, which will offer answers in less than 24 hours, and the virtual queue, which seeks to block resellers by implementing codes and control procedures, such as the TM1 Entry system.

Finally, the company representative pointed out that they are against resale, while she explained that the ticket prices, the purchase limit per user and the venues are decided by each artist, promoter or property.

Ticketmaster reinforces its commitment to authenticity and security when purchasing tickets- Nicky Jam at Flow Fest 2022 (Marlem Suárez @barbieperiodista)

In Mexico, the ticket company ran into trouble when fans were looking for tickets to Puerto Rican singer Bad Bunny’s 2022 concert in Mexico City.

On that occasion, consumers could not access the event, even though they had valid tickets. Later, Profeco determined that it was ruled out that duplicate tickets were sold, however, it ordered the company to reimburse 2,155 tickets for the people who were affected. for the problem in the access system.

With information from EFE

2023-08-15 18:16:52
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