Ticketmaster, the popular ticket-selling platform, has faced technical issues and long queues during the sale of Taylor Swift’s Eras Tour tickets in France. Fans attempting to purchase tickets for six concerts in May and June 2024, including four shows in Paris and two in Lyon, encountered difficulties on Ticketmaster’s website. Screenshots showed massive queues, with one fan being told that over a million shoppers were ahead of them. As a result, Ticketmaster announced that sales for these shows would be paused, with a new on-sale time to be announced later.
Fans took to social media to express their frustration, sharing screenshots of technical errors on Ticketmaster’s website. Some reported a progress icon that kept spinning endlessly, preventing them from completing their purchases. Ticketmaster later revealed that the issue was caused by a third-party provider, although they did not disclose the provider’s identity. The French branch of Ticketmaster clarified that tickets were still available despite the technical problems.
This incident in France mirrors the problems that occurred during Swift’s North American presale in November. Ticketmaster’s systems were overwhelmed by millions of fans and bots, resulting in issues such as tickets disappearing from shopping carts before they could be purchased. Ticketmaster had to shut down the public sale, although they claimed to have sold over two million tickets in a single day.
These recurring problems, along with concerns over Ticketmaster and Live Nation’s market dominance, led to a Senate Judiciary hearing in January. Senators from both parties criticized Ticketmaster, calling it a monopoly. They also expressed skepticism towards Ticketmaster’s explanation that they were unable to differentiate between bots and consumers during Swift’s presale.
Despite these challenges, the demand for Taylor Swift tickets remains extraordinary. Swift consistently sells out stadiums, and tickets are often resold for thousands of dollars on the secondary market. She is currently completing the North American leg of her tour and will continue to perform in Latin America, Asia, and Europe.
In addition to the issues faced by Ticketmaster, Live Nation, Ticketmaster’s parent company, is under investigation by the Justice Department for potential antitrust violations. Live Nation’s CEO, Michael Rapino, has openly discussed the investigation, although the Justice Department has not confirmed its existence.
Why were fans frustrated with Ticketmaster’s website during the sale of Taylor Swift’s Eras Tour tickets in France
Ticketmaster, the popular ticket-selling platform, faced technical issues and long queues during the sale of Taylor Swift’s Eras Tour tickets in France. Fans trying to purchase tickets for six concerts in May and June 2024, including four shows in Paris and two in Lyon, experienced difficulties on Ticketmaster’s website. Screenshots displayed massive queues, with one fan being informed that over a million shoppers were ahead of them. As a result, Ticketmaster announced that sales for these shows would be paused, and a new on-sale time would be announced later.
Fans expressed their frustration on social media, sharing screenshots of technical errors on Ticketmaster’s website. Some reported a progress icon that kept spinning endlessly, preventing them from completing their purchases. Ticketmaster later revealed that a third-party provider was responsible for the issue, although they did not disclose the provider’s identity. The French branch of Ticketmaster clarified that tickets were still available despite the technical problems.
This incident in France mirrors the problems that occurred during Swift’s North American presale in November. Ticketmaster’s systems were overwhelmed by millions of fans and bots, resulting in issues such as tickets disappearing from shopping carts before they could be purchased. Ticketmaster had to shut down the public sale, although they claimed to have sold over two million tickets in a single day.
These recurring problems, along with concerns over Ticketmaster and Live Nation’s market dominance, prompted a Senate Judiciary hearing in January. Senators from both parties criticized Ticketmaster, labeling it a monopoly. They also expressed skepticism towards Ticketmaster’s explanation that they were unable to differentiate between bots and consumers during Swift’s presale.
Despite these challenges, the demand for Taylor Swift tickets remains extraordinary. Swift consistently sells out stadiums, and tickets are often resold for thousands of dollars on the secondary market. She is currently finishing the North American leg of her tour and will continue to perform in Latin America, Asia, and Europe.
In addition to the issues faced by Ticketmaster, Live Nation, Ticketmaster’s parent company, is under investigation by the Justice Department for potential antitrust violations. Live Nation’s CEO, Michael Rapino, has openly discussed the investigation, although the Justice Department has not confirmed its existence.
It’s unfortunate that Ticketmaster’s technical glitches have caused frustration for Taylor Swift’s fans in France. These issues should have been resolved beforehand to ensure a smooth ticket-buying experience for everyone.
“Ticketmaster’s technical glitches during Taylor Swift’s ticket sale in France have only added to the frustration of eager fans. Swift’s Eras Tour is highly anticipated, and it’s disheartening to see such technical issues hindering the ticket buying process. Ticketmaster needs to address these shortcomings promptly to ensure a smoother experience for fans seeking to attend the concert.”