Hyundai Motor unveils new ‘The All New Grandeur’
“The first generation Grandeur has reinterpreted the design… Something with a homage point,” he explained
“They say the first generation of ‘Gag Grandeur’ is back, but I don’t know. Overall, it wasn’t as sharp.”
Mr. Seo (33), an employee who saw the new Grandeur in person at Hyundai Motor’s “The All New Grandeur Exclusive Preview” held at the Sejong Center for the Performing Arts in Seoul on the 14th, said this. The 7th Generation The All New Grandeur, which was introduced to the general public on this day, became a hot topic when it became known that it paid homage to the familiar 1st Generation Grandeur (a target-sided summons as a mark of respect) under the nickname ‘Each Grandeur’.
Consumers nod their heads “I don’t hear much of any Grandeur…”
However, the opinions of consumers who have actually encountered the new car design have been somewhat mixed. In particular, the majority of responses said that the exterior design was not reminiscent of each grandeur.
The first generation Grandeur, launched by Hyundai Motor Company 35 years ago, was called “Gag Grandeur” because it had a lively angle with a design that emphasized straight lines. As a symbol of the luxury cars of the time, so-called “president’s cars” or “successful dad’s cars” were also attached.
The seventh generation Grandeur, also exhibited at the “Hyundai Motorstudio Goyang”, could be seen as centered on a straight line with a straight, flat hood line and an angular line. However, rather than any Grandeur design that consumers immediately think of, there was a strong ‘Newtro’ feel that melded several elements into the design.
Hyundai Motor Company previously said about the new Grandeur: “The overall vibe of the seventh generation Grandeur has inherited the traditional design of the first generation, but also kept a modern look by adding the latest trendy elements such as frameless doors and LEDs. (light emitting diode) ) The fragrance of the 1st generation Grandeur It will be a model that can fully feel the
However, among some of the pre-bookers who attended the preview event, there were many reactions that said, “I don’t feel like every Grandeur.” Mr. Lee, 30, an employee, said: “I expected the look to be edgy because I paid homage to each size, but it’s rounder than I thought.” I don’t know,” he said.
Upon the release of the new car design, online responses such as “The design is too different to bond with every Grandeur except the handle” and “The front end resembles the look of an electric razor” have also been pouring in. .
In this regard, a representative of Hyundai Motor Company said: “Rather than designing the exterior itself to recall each Grandeur, the interior steering wheel contains the unique nostalgia of each Grandeur. It is characterized by wanting to show.” Song Ji-hyun, head of interior design team at Hyundai Motor 1, added: “The design of the Grandeur, introduced in the 1980s, has been reinterpreted with a more three-dimensional visual, adding comfort to the space.”
It is an homage to certain points of the first generation Grandeur and consumers are said to expect the overall look to be similar to each Grandeur due to the strong perception of “First generation Grandeur = every Grandeur”.
Image of a luxury sedan…”Sufficient as replacement for Genesis”
There have been many reviews stating that the new Grandeur has a stronger feel of a luxury sedan than previous Grandeur models and exudes a sophisticated image like a GT model.
People who visited the vehicles on display gave favorable reviews for the luxurious image of the front horizon light and daytime running lights (DRL). Lee Sang-yeop, designer of Hyundai Motor Company, explained, “The front end has been placed with seamlessly connected horizontal LED lamps to emphasize the future-oriented design. We wanted to create an exclusive atmosphere for the Grandeur with a interactive lighting that changes depending on the driving situation.”
Customers who booked locally cited the fact that the lower part of the bumper protrudes forward, making the body appear larger and more elegant, and the adoption of frameless windows as factors in giving the image of a luxury sedan.
Zia (58), an office worker, said: “I like the heavy, classic feel of the Grandeur, which symbolizes the ‘successful father’s car’.” A housewife named Kim (57) also commented: “The design seems to have gone well compared to the price. The real thing is much prettier than I thought.”
Some customers also estimated that the seventh-generation Grandeur would also function as a sedan capable of replacing Hyundai Motor’s Genesis luxury brand.
Mr. Kim (30), an employee who said it was expensive to buy a Genesis, said: “Overall, I compare it to the Genesis, but considering the price range, this car has a sufficiently large body and a sophisticated image.”It looks like a non (price/performance) vehicle,” he added.
The starting price of this new car is △gasoline 37.16 million won △hybrid 43.76 million won △LPG 38.63 million won.
Goyang = Kim Se-rin, Hankyung.com reporter [email protected]
Video = Reporter Shin Yong-hyun Hankyung.com [email protected]
