[아시아경제 이기민 기자] With the Corona 19 pandemic (a global pandemic), cars have become another living space, and sports utility vehicles (SUVs) with high space utilization are expected to increase sales this year. Accordingly, domestic and foreign automakers are planning to increase market share by releasing new SUVs.
According to the Korea Automobile Industry Association (KAMA) on the 12th, the number of new SUV registrations in Korea increased by 15.8% from 2019, accounting for 48.3% of the total registration. Large SUV sales increased 58.4% year-on-year.
The industry believes that Corona 19 made such a record as the time to directly drive a personal vehicle instead of using public transportation increased, and hobbies such as car speed became popular.
This same trend continues this year. According to data research institute Kaizuyu, the number of sedan registrations last month recorded 49.62 units, a decrease of 7.8% from January last year, but SUVs recorded 6,307 units, an increase of 31.1% from the same period last year.
Hyundai Ioniq 5 teaser image
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First of all, Hyundai Motor Company, which introduced SUVs such as the new Tucson, GV70, and GV80 last year, is also planning to release the electric vehicle Ioniq 5 using the electric vehicle exclusive platform G-EMP. Kia, which launched the new Sorento after 6 years, will also launch the new Sportage in the first half of this year.
Ssangyong Motor, one of the most popular Korean SUVs, plans to introduce the first semi-mid-sized SUV electric vehicle E100 when the sale is successful and the rehabilitation process is completed successfully, and is chosen by customers.
Imported car makers are also introducing various models this year in line with the popularity of domestic SUVs. Bentley Motors Korea also officially launched the new luxury SUV Bentayga in Korea last month. The new Bentayga released this time is a face-lift version of the first-generation model released in 2015.
Lincoln Korea is also planning to release the new Lincoln Navigator, a flagship model and the top model of the Aviator launched last year. Cadillac will present its semi-mid-sized SUV XT4 and large SUV Escalade 5th generation completely modified models this year.
Ford, which launched the new Ford Explorer Platinum, a premium model of the large SUV Explorer last month, is also planning to launch the New Ford Expedition to target customers who enjoy leisure activities such as the vehicle.
Reporter Ki-min Lee [email protected]
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