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“This was in the air”: done with the flushing of advertisements…

Record ‘The smartest person’ or ‘Blindly married’ to quickly zap through the commercials? Done with it. Anyone who will watch a program from VTM or Play4 in a delayed manner will first be obliged to see a minute of advertising. Later on, the same will happen with the VRT channels. This makes ad-free TV viewing in Flanders impossible. Or almost.

It couldn’t last. Thanks to delayed viewing, online viewing and streaming, we have been watching TV whenever and wherever we want for years. Preferably without advertising, we just flush it through in its entirety …

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