In the Auditorium of the University of O’Higgins, the Launch event of the third year of the Fortalece Pyme O’Higgins program was held, where the prominent businessman Ricardo Muchnick, former commercial director of NotCo and current advisor to the Chilean unicorn, participated. More than 200 people were present at this important meeting, which brought together entrepreneurs, authorities and students, who represent the future of the Chilean business world.
“We want to highlight that the Strengthen Pyme O’Higgins program has been deployed in the region, providing tools and services to SMEs so that they can increase their income and improve their level of productivity. To date we have served more than 300 SMEs, promoting the adoption and use of digital technologies in their business processes. Talks and mentoring were held from both digital providers and Asech professionals of tools such as Google My Business, Excel, social networks and digital marketing, among others,” said the regional director of Corfo O’Higgins, Óscar Ávila.
During the day, Angelo Gaviraghi, director of the Fortalece Pyme O’Higgins Digital Assistance Network, presented the results obtained by the project financed by Corfo, emphasizing regional territorial coverage and, above all, the current situation of digital transformation in Chile and in the world.
Subsequently, Ricardo Muchnick shared his vision on the importance of innovation and artificial intelligence in the digital transformation of the business world in this fourth industrial revolution. With concrete examples of how NotCo has used technology to create innovative and environmentally friendly products, he inspired the audience to seek new business perspectives and face market challenges with creativity and boldness, whether by adopting emerging technologies such as artificial intelligence or integrating them without reservation into their commercial strategies to improve their businesses.
In addition, representatives of the “Innfluye” business incubation and acceleration program invited participants to participate in this new initiative, also financed by Corfo through the Potencia instrument. This program seeks to support the creation of dynamic enterprises in the region and promote them to achieve commercial validation.
The event was a true meeting point for the exchange of ideas and experiences between entrepreneurs, authorities and business leaders, thus strengthening the entrepreneurial ecosystem of the region, leaving a significant mark on the path towards a more digitalized and innovative business world in the region. by O’Higgins.
The Fpyme O’Higgins Digital Assistance Network has served more than 300 companies in these 2 years of operation in the region, reaching all 33 communes, providing them with digital tools, generating a change in their organizational culture, demonstrating how important it is to integrate technologies to their processes, but taking into account the importance of each area of the company playing a fundamental role in this process, including the use of technology in their daily work, this to adapt their business models with a clearer focus on the clients, optimizing and ordering their processes to achieve better results.
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