Young Americans Encouraged To Get Vaccinated 0:32
. – The White House partnered with Snapchat this week to encourage young Americans to get vaccinated against COVID-19.
Starting Wednesday, Snapchat users will be able to wear an augmented reality lens in which President Joe Biden, Vice President Kamala Harris, Dr Anthony Fauci and viral immunologist Kizzmekia Corbett answer questions about the vaccine.
Incentives in the United States to Increase Immunization 2:44
Hello friends, we need to get vaccinated. The new variants affect young people. The vaccine will prevent you from infecting your friends and family. Let’s end the covid crisis once and for all now, ”Biden said during the augmented reality experience, which was first shared with CNN, which mimics a video call with the president.
The Snapchat experience also includes an augmented reality call with Vice President Kamala Harris, who shares a link to vacines.gov, where Snapchat users can find their nearest vaccination sites and let them know that Uber and Lyft will offer free rides to vaccination sites. . Dr Fauci also appears in the experiment, telling Snapchat users that the vaccines will protect them from current variants of covid-19.
“A person fully vaccinated at this time will be protected against the variants currently circulating in the country,” Fauci says.
The move comes as vaccination rates stabilize after steadily declining in recent weeks.
The Etats-Unis ont justify the realization of significant progress in the vaccination of adults. At least 25 states, plus Washington, have fully vaccinated at least half of their adult residents, data released Sunday by the U.S. Centers for Disease Control and Prevention (CDC) shows. in Anglais).
But people 24 and under receive doses of the vaccine at much lower rates than their older counterparts, according to CDC data. Experts look to the fight against COVID-19 to vaccinate young Americans, warning that while they do not face a high probability of serious illness, they are still at risk of long-term symptoms if they do contract the coronavirus.
The alliance between the White House and Snapchat
The augmented reality experience launched this Wednesday on Snapchat is the latest White House initiative to reach young Americans with information on covid-19 vaccines, to help meet the administration’s goal of 70% of adults receive at least one coronavirus vaccine by July 4.
Earlier this week, the White House joined a group of YouTube creators for a virtual conversation to fight young people’s doubts about vaccines, Yahoo News reported. And last week, the White House partnered with several dating apps to offer incentives to customers vaccinated against the coronavirus.
“We always strive to know people where they are and provide them with the information they need to get vaccinated. We also know there are a lot of young people on Snapchat, and this lens is another way President Biden and the administration communicate directly with young people about how vaccines will protect them from this deadly virus and help our country. to take further steps to get 70% of America vaccinated by July 4, ”White House chief digital officer Rob Flaherty said in a statement to CNN.
According to Snap Inc., the parent company of Snapchat, the app reaches 90% of young people between the ages of 13 and 24 in the United States, as well as 75% of the American population between the ages of 13 and 34.
“We are honored to partner with the White House to create an augmented reality experience to provide Snapchatters the opportunity to hear directly from trusted leaders about common myths surrounding the COVID-19 vaccine,” said Sofia Gross, director of political and social associations. impact at Snap Inc., in a statement.
“Given Snap’s ability to reach young people across the United States, we are working to help Snapchatters understand the role they play in their local communities and go further to get back to the things they love. “, he added.
Biden and Fauci previously appeared with a covid-focused post when the White House’s Snapchat account relaunched in February.
– CNN’s Madeline Holcombe and Donald Judd contributed to this report.
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