Hugo Cuesta Martineza 27-year-old Catalan, studied business, although he never ruled out dedicating himself to fashion since his father, Jordi Cuesta, is a designer. That’s why he started looking for jobs related to luxury and technology. For two years he worked in a publishing house in Madrid until he decided to focus more on the technological part, ending up in the marketing department of Glovo: “I knew that I wanted to end up starting a business at some point to link the two worlds that I admire the most.”
During his quarantine, Hugo dedicated himself to researching the market to understand how the fashion industry works, something he achieved with the help of his father’s contacts. And he decided to launch a business model that has nothing to do with the current one, connecting the manufacturer with the consumer. For this adventure he had Alba Rocafort, childhood friend, with whom he was associated. Thus, both left their respective jobs and founded Fabbric with the savings they had.
“99% of us have tried at some point in our lives to set up a clothing brand, but knowledge, time and resources are needed to be able to enter because it is a very opaque sector.” With this platform they facilitated the creators be able to design, produce, manage and sell their own collections in a transparent and accessible way for anyone. “We transform the way in which fashion is created and consumed”, uniting creators and brands who want to manage all those steps that exist until reaching the final consumer. «We make the creation of the garments, the production, the web and even We also take care of the logistics».
The benefits are obtained through subscriptions «You save a lot of money compared to a normal process in which you have to look for a pattern maker, assemble logistics service with a company, a website and the entire process that entails». They have a network of trusted manufacturers “We have recognized people in the industry who have been around for more than 20 years” and they are all over the world, Spain, Portugal and Asia are the most common.
They are currently doing various collaborations with ‘influencers’ «We are totally agnostic at the style level and we seek to offer something emotional». The first collaboration was with Isabel Hernaezcurrent partner of the Formula 1 driver Carlos Sainz; “It was a complete success, there was a very good tune and it was easy.” The collection had five designs that were sold in a pre-order format, everything was made on demand.
Despite the fact that Fabbric is a dream come true, Hugo still has many more to come true. “Fortunately, or unfortunately, when you start a business, I think you are never satisfied with where you are and I hope to have a big impact.” The last recognition of him having entered the Forbes list of the 30 most influential people under 30 years of age.
