“Cheap!”, “Tasteless!”: Migros’ Trump joke is not well received by Americans
The retailer sat down in the nettles with a social media joke. Your swipe at the US President causes scolding from senior circles.
Did Migros expect such reactions? Migros published a photo montage on Tuesday, shortly before US President Donald Trump’s arrival at the WEF in Davos. This shows the original US helicopters, as well as a purely assembled hot air balloon in the form of an orange cell phone detergent bottle, The title: “Spotted: Orange bottle on the way to Davos.”
As a result, several users were disturbed by the fact that Migros, which is otherwise reluctant to make political statements, now describes Donald Trump as an orange bottle (CH Media reported). The criticism now draws more circles. Martin Naville, head of the Swiss-American Chamber of Commerce, describes the post as “showmanship”. Members of the organization include well-known companies from both countries such as ABB, UBS, Schindler, Vontobel, Swiss RE, Wells Fargo or Tiffany & Co.
“Such a campaign is not very ripe for a large corporation like Migros,” says Naville. Of course there would be freedom of the press and speech. “And everyone can make a political statement and declare it as such, but this is a cheap action just to attract attention.” Naville also wondered whether Migros would also disparage the Chinese president in this way. Such posts would also not contribute to a better relationship with the United States. “Because there is latent anti-Americanism in Switzerland.”
US President Donald Trump has landed at the WEF in Davos (Posted on January 21, 2020)
Video: © sda video
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Republican intervenes at Migros
The spokesman for the organization “Republicans Overseas Switzerland”, that is, the Trump party, is also anything but pleased with the photo montage. “I contacted Migros via Facebook and made it clear to her that I didn’t think it was okay.” The joke was inappropriate. «Everyone can say and think about the US President what he wants. But that a powerful company like Migros publicly criticizes a head of state who is committed to good economic relations with Switzerland is simply tasteless. »The US Ambassador in Bern, Ed McMullen, is also very committed to good relations between the two countries, says Foley.
Migros takes the view that the picture is obviously a photo montage. And: “The post text describes the cell phone bottle that can be seen in the picture. The interpretation of this is left to our followers. »
Around 20,000 Americans live in Switzerland.
