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The Surprising Success of ‘Avatar 2’ and Other Top Films in Swiss Cinemas


These films were watched the most in cinemas in the first half of the year – a surprise hit took second place

The Swiss cinema market recovered in the first half of the year. However, the pre-crisis values ​​are still a long way off. “Avatar 2” was the most watched film in the first half of the year. In second place follows a film whose success few expected.

Attracted Swiss people to the cinema: the second part of the “Avatar” series.

Bild: Courtesy of 20th Century Studios

For the second part of his blockbuster, action director James Cameron touched with a big trowel. “Avatar: The Way of Water” may have cost up to 400 million US dollars. With more than 2.3 billion dollars in sales worldwide, the investment was worth it – also in Switzerland. As new figures from the industry association Procinema show, the film was also the most watched in cinemas in Germany in the first half of the year.

2023-07-17 03:47:08
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