We are finally there! After a year of waiting, Black Friday has made a comeback on Amazon. AliExpress, Fnac and Cdiscount are also actively contributing today with thousands of discounts. We’ve made the list for you.
For this new episode of the famous Black Friday, Amazon and all e-merchants in France are actively working to reduce the French bill. For 24 hours, you can make unprecedented savings on all product themes. We made a selection for the tech category only below. It is updated every hour.
Amazon exported Black Friday to France, but it is far from the only participant in this operation. The cyber-merchant is fighting alongside Cdiscount, Fnac, Darty and even AliExpress to allow customers to reduce their bills just before the Christmas holidays. And rather than doing low-quality destocking (like a lot of products at sales), they focus on popular products.
In the tech part, you therefore have references as prestigious as Apple, Samsung, Sony or Microsoft who offer XL discounts. The discounts also concern their most upscale and recent references. For example for Apple, the latest generation of MacBook Air M1 is displayed with a hell of a nice immediate reduction.
Since yesterday and this Friday morning even more, Amazon has been playing Black Friday with flash sales. The American group released offers that last only a few hours. You have to come back from time to time to find the right product at the right price. In parallel, there are also beautiful references which are in reduction throughout and until the expiration of the stock.
Stocks have already melted
This new edition of Black Friday is very dynamic. Amazon is the leader on products of all categories. In our selection, we put a majority of offers around high-tech. That said, you can really do business on beauty, home decor, toys, fashion, or even DIY. A few weeks before Christmas, things are perfect.
In France, Black Friday on Amazon – and more generally on the internet – is talked about a lot. The reality is that a major part of the turnover made during this operation takes place in stores. Everyone got into it, taking advantage of an opportunity to boost sales volumes even if it means cutting back a little on the margins.
Indeed, for Black Friday, Amazon and its cronies are not allowed to sell at a loss. It is therefore different from the sales where the stock can leave at very low prices. Only the key difference is that inventory is a massive destocking operation with products struggling to find buyers. For Black Friday, we see prestigious brands and products that are sometimes a few months old.
In the end, the general public would rather get around 20 or 30% off Apple rather than find 80% off unbranded headphones. This is precisely the message that Amazon wants to send on Black Friday. The merchant has always been premium with a catalog of popular products. But for this operation, it displays prices that make everyone dream.
Among the brands, we mentioned Apple above. But in each theme, we find the most famous and popular references. For example, there is Garmin in the sport or Moulinex in the kitchen. We also appreciate this year the very nice offers from Dyson for Black Friday. Amazon does not have much to do with it, it is live on the site of the appliance manufacturer that it is happening.
Black Friday defended by Amazon
We tend to equate Black Friday and Amazon. However, in reality, there are thousands of merchants and e-merchants who participate in this operation. This allows them to drastically increase sales volumes before the Christmas holidays. On the customer side, we can make great savings on all types of products. In the end, everyone wins.
If Black Friday is also in vogue, it is because the quality of the offers is exceptional. In addition, the season also plays an important role. The French generally wait until the end of the year to please and have fun. So now is the right time to do it. Amazon and all other merchants also simplify payment up to 4 times at no cost. This allows expenses to be spread over several months.
In addition, Amazon is offering a longer returns period for Black Friday. When you buy a product today, you can then return it until the end of January. This allows you to have time to test it and convince yourself of it. But above all, it allows you to offer it for Christmas gifts and see the reaction of the recipient. If he doesn’t like the product, you can still return it and get a refund.
We advise you to go very quickly for this Black Friday because Amazon does not have unlimited stocks. Because of a shortage of chips and because of delivery problems that everyone knows, no e-merchant has been able to recover the volumes he wanted. This is why since this Friday morning, we can already see thousands of references being unavailable. It is clear that tonight a majority of the best deals will be gone.
If you want to save money for Black Friday, Amazon is a good solution. That said, its product catalog is very different from that of Cdiscount, Fnac or even AliExpress. We therefore advise you to take a tour of all these large e-commerce sites to discover the products that are highlighted on the home page.
To see Amazon and Black Friday, it’s here:
–
