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The shadowy business model behind clothing app Shein: especially the facade shines

Over the past few days, rain could not prevent long lines in front of the Chinese pop-up store Shein on Meir. © Kris Van Exel

Fast Fashion

In our country too, the advance of the Chinese online store Shein, with ultra-fast and dirt-cheap clothing, is unstoppable. But behind a flashy facade lurks an opaque business model.

Korneel Delbeke

Yesterday at 03:00–

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