The Prime Minister ordered all agencies to support the use of Soft Power to promote the tourism sector.

Mr. Anucha Burapachaisri Deputy Secretary-General to the Prime Minister for Political Affairs Acting as a spokesperson for the Prime Minister’s Office revealed that General Prayut Chan-o-cha, Prime Minister and Minister of Defense order all agencies to promote the tourism sector Supporting the use of Soft Power through the promotion of 5F culture, emphasizing on the use of Thai identity to create travel experiences. attract both Thai and foreign tourists

A spokesman for the Prime Minister’s Office said that with the Prime Minister’s tourism promotion policy Every unit responds to concrete work. The Tourism Authority of Thailand (TAT) will raise the level of using Soft Power as another important factor to attract tourists. By using the 5F cultural promotion approach to build on the trend of traveling to Thailand, including food, movies and videos (Film), Thai fashion design (Fashion), Thai martial arts (Fighting) and festivals (Festival), which recently There are ways to use festivals and events to create travel trends, for example, in terms of food, to declare 2023 as the “Year of Thai Gastronomy”, while also promoting Walking Street markets and will organize an international food festival (Bangkok International Food Festival)

while film and video Film City Tour Package will be launched following the footsteps of famous movies and series. To drive the trend of traveling in 2023, there will be a number of visitors according to the goal of 250 million people – times in the field of Thai martial arts. Emphasis on presenting Muay Thai fights on February 6 There will be the largest Wai Kru Muay Thai event in the world (Amazing Muay Thai Festival 2023) at Rajabhakti Park. Prachuap Khiri Khan Province A world record by the Guinness Book of Records, over 3,500 people attended the event.

As for the festival, there will be a “Thailand Tourism Festival Limited Edition 2023” in the middle of the year and will raise the level of local traditions. Thai wisdom and culture to be more known to foreigners, for example, the Chinese New Year festival at Yaowarat will be decorated with lights for a full month to welcome the return of Chinese tourists. Songkran evening event

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Mr. Anucha further revealed that The Prime Minister has emphasized the promotion of the tourism sector. through the use of Thai identity, way of life, local wisdom, arts and culture as key selling points Which the outstanding Thainess in every festival can also be further expanded to create more activities to support tourism in the future according to the 5F cultural promotion guidelines that Thailand has potential The Prime Minister believes that organizing these activities will open up experiences for tourists to experience the beauty of the culture. color from cheer combined with beautiful Thai attractions

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