Hey.
Xiaomi held an exhibition for the Poco model in Dubai, the place they confirmed two smartphones and a pill; all merchandise will likely be accessible in Russia quickly. A giant guess has been positioned on these fashions, as a result of they need to not solely and never give a lot gross sales, but in addition give margin and revenue to the Poco model. Let me remind you that previously yr, Xiaomi has moved from a technique to take care of a excessive market share to make a revenue whereas sustaining a goal market share. For every market, the goal market section is about individually, however the economics of gross sales are extraordinarily essential to the corporate; it isn’t prepared, as previously, to subsidize sure fashions to realize market share. This appears ironic to some extent, because the Poco model itself was created exactly to realize gross sales available on the market and supply a cheaper price than Xiaomi merchandise. And all these years, Poco’s gross sales have been voluntarily restricted, as a result of they might destroy Xiaomi’s model and take cash out of their gross sales. And the extent of revenue is totally totally different, indicators of efficiency are totally different.
Now inner restrictions are a factor of the previous, because the Poco model is turning into increasingly more costly, there may be no pressing demand because it was earlier than. There are lots of rivals available on the market that provide their fashions no less than 15-20% cheaper, or much more, whereas protecting a lot of the options and capabilities. Let’s check out what Poco plans to take the market by storm.
Let’s begin with the primary Poco F6 mannequin.
If it appears to you that you’ve got seen this machine someplace already, you aren’t considering so. It’s costly to develop new fashions, so the Redmi Turbo 3 with the opposite identify, which was launched in China on the finish of April (learn the brand new Poco product with the worldwide model of this software).
Inside is a Snapdragon 8s Gen.3 chipset, to not be confused with the common Snapdragon 8 Gen.3, which is utilized in flagship merchandise. The simplified chipset is not unhealthy by any requirements; it’s made utilizing 4 nm course of expertise and isn’t a lot inferior to its older brother. In the identical Antutu simply get 1.5 million factors. In brief, this can be a mid-priced mannequin with a very good processor; in China the machine prices 1,999 yuan (a little bit greater than 30 thousand rubles).
OLED display screen, 6.67 inches, decision 1220×2712 pixels, brightness from 500 to 2400 nits (the latter is the best worth), 120 Hz (contact 480 Hz).
It’s fascinating that they use the principle Sony LYT-600 digital camera mannequin; it has a decision of fifty megapixels (it has OIS), and it is rather good for its class (not a flagship, however the photos are wonderful). Huge angle module with a decision of 8 megapixels, Sony IMX355 sensor. The entrance digital camera is 20 megapixels; among the many options I wish to observe is gesture management when the machine is mendacity on the desk.
By way of reminiscence, the mannequin has 8/12 GB of LPDDR5x RAM, 256/512 GB of UFS 4.0 reminiscence. Quick charging at 90 watts, 5000 mAh battery.
The nominal value is 379 and 429 {dollars} (8/256, 12/512 GB), however as typical there’s a promotion interval and inside the body they price 339 and 369 {dollars} (accessible on AliExpress) . Russian costs haven’t but been formally introduced, however as a part of the promotion, you possibly can concentrate on the value of the youngest mannequin at 39,990 rubles.
Through the presentation, Poco F6 was in comparison with Samsung Galaxy S23 FE.
In fact, Poco will come out the winner on this comparability, what doubt can there be? However this can be a cellphone with an affordable value, a brief interval of help for updates, and restricted cameras by way of selection. And the benefit in particular person actions is much like the Chinese language, who’ve many rivals. And, as all the time, there’s loads of rubbish within the pre-installed functions, there’s nothing like that.
Offhand, the direct competitor of the newest fashions in Russia is the Tecno Camon 30 Professional 5G, it has a MediaTek 8200 Final processor (4 nm), 12/512 GB of reminiscence, the identical important digital camera and along with a 50-megapixel digital camera extra. (not just like the one which prices in Poco, all the primary evaluations are stuffed with complaints in regards to the large angle digital camera). The value is 45 thousand rubles and this isn’t a promotion, which has similarities to a mannequin from Poco with the identical reminiscence capability. However the case design, the supplies, every little thing is a minimize above. In a phrase, there’s lots to select from, however the great thing about this machine may be very totally different, it’s merely higher in supplies.
Let’s take a look at the older mannequin Poco F6 Professional (It is a copy of Redmi K70). Inside is Snapdragon 8 Gen.2, which isn’t unhealthy for a mannequin of this degree. However the processor heats up, there are not any miracles right here. RAM 12 or 16 GB (LPDDR5x), 256/512 GB built-in and even 1 TB (UFS 4.0).
Display screen 6.67 inches, decision 1440 × 3200 pixels, OLED, 120 Hz (contact 480 Hz), brightness as much as 4000 nits (you possibly can safely ignore this determine, advertising nonsense, in actuality it will likely be a lot much less ). There is no such thing as a wi-fi charging, with a 120 Watt wire, the battery itself is 5000 mAh.
The entrance digital camera is 16 megapixels, however the principle digital camera is 50 megapixels (it was referred to as the Gentle Fusion 800, apparently an in-house mannequin from Omnivision of the mid-range, and as that there are questions in regards to the high quality of the photographs), in addition to two fashions of 8 and a pair of megapixels.
The promotional value of this smartphone on AliExpress is $449 (12/256), $479 (12/512), $579 (16/1 TB). In Russia, it’s anticipated that the essential model will begin on the promotion value at 79,990 rubles, which is sort of costly for a mannequin with such capabilities and, amongst different issues, such a design (together with case supplies and every little thing else). The model turns into costly and loses competitors to its direct rivals from China. Or am I improper?
There may be nonetheless speak in regards to the Poco Pad pill.
Display screen 12.1 inches, 2.5K (2650×1600 pixels), 120 Hz, IPS, 16:10, brightness as much as 600 nits. Snapdragon 7s Gen 2 chipset, 8/256 GB of reminiscence. 10000 mAh battery, 33 watt cost.
The value of the pill is $329, which isn’t unhealthy for such a passage. In Russia, the pill is anticipated at a promotional value of greater than 40 thousand rubles, and it will likely be accessible in a restricted variety of channels (Citylink, Yandex.Market – to date we find out about them). Extra options embrace a keyboard and stylus.
The Poco model is definitely good, however when it gave the most effective value / high quality ratios, one might flip a blind eye to many components of this model (design, supplies, simplification in relation to the principle Xiaomi line , pre-installation of all types of junk on the cellphone, lack of updates). With the rise in value, these points nonetheless exist, however now it’s unattainable to show a blind eye to them; Different Chinese language firms have taken Poco’s place. And the corporate’s earlier fashions are working as rivals to new fashions. Though they’re in wholesale, a lot of them price comparable costs.
