The market for luxury cars and supercars soared in 2021

• Ferrari, Lamborghini, Porsche, Aston Martin, Rolls-Royce, Bugatti and Bentley closed a historic 2021 on a commercial level, all improving by more than 10%.

• SUVs are the most demanded cars of the brands that offer them, such as Lamborghini’s Urus, Aston Martin’s DBX or Bentley’s Bentayga.

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While the global car market suffers from chip shortages and the blows of each wave of the pandemic, the luxury and supercar market continues to grow, in a trend that has been going on for several years. you teach how Ferrari, Bentley The Rolls-Royce seem oblivious to the evils that affect large firms such as Volkswagen, which sold 8.1% less in 2021, or Renault, which lost 5.3% of its sales due to the component supply crisis. In fact, not only did they rise, but they all did so in double digits.

The Italian company, without going any further, registered 11,155 units last year, a figure that not only improved by 22% that of 2020, but also exceeded Ferrari’s sales by 10% before the pandemic. In the case of the Prancing Horse brand, which saw double-digit increases in all regions, the success is due to the family cars F8, the Roma, its access model, and the hybrid SF90 Stradale. By contrast, sales of motor vehicles V12, its most polluting models, such as the 812 Superfast o 812 GTS, fell. In addition to increasing its sales, Ferrari also announced an operating margin of 35,9%, in line with its objectives of obtaining a higher value per unit sold.

A few kilometers from Maranello, Lamborghini also celebrated a double-digit rise after enrolling 8,405 cars last year, a 13% more. This figure crowns its best year in history in commercial terms. The firm of the bull owes much of its success to Manage, its super sports SUV, which accounted for 5,021 units of the total, to which were added 2,586 more than Hurricane V10 and 798 of the Aventador V12. Like Ferrari, Lamborghini sales improved by double digits in all regions, with the United States being its main market with 2,472 units, up 11%.

As usual, the brand with the highest volume in the sports car segment was Porsche, which announced sales of 301,915 units last year, a 11% more, among which the 41,300 (+106.3%) of the Taycan, its electric. Once again, SUVs were their most demanded vehicles, with the Tiger adding 88,362 units and the Cayenne another 38,464 units. The 911, the flagship of the German manufacturer’s range, registered 38,464 units.

Closing the sports chapter, Aston Martin sold 6,182 units in 2021, rising from the 4,150 registered in 2020. From the British company they admit that, once again, the key to commercial success is its SUV, the DBX, which registered 2,186 units between January and September. For next year, Aston Martin expects deliveries of the Valkyrie, your hypercar, allows you to improve your operating margin and boost your profits. Only 10 Valkyrie were delivered in 2021, fewer than expected.

luxury segment

In the luxury segment stand out Bentley, Rolls-Royce Y Bugatti, which combines quality with the maximum sportiness possible. The latter does not offer sales figures, although since Molsheim, confirmed that in 2021 a total of 150 configured and placed orders, 60% more than in 2020. The French brand sells the Chiron in various versions, a sports car that exceeds two million euros.

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For its part, Rolls-Royce accounted for 5,586 units sold, a 46% more compared to 2020. From the brand, which is part of the BMW Group, they point out that it is the highest figure in its 117-year history and that they are close to reaching their maximum production capacity at their Goodwood plant. In that sense, the company admits that “if you order a Rolls-Royce now, it will be delivered to you in a year.”

Also from the United Kingdom, in this case from the town of Crewe, Bentley celebrates that in 2021 he sold 14,659 units, 31% more compared to 2020. Again, it is a record figure that will precede profits that, according to the brand, will also be historical for the brand. As with Lamborghini and Aston Martin, an SUV, the Bentayga, was the most demanded car of the British brand with 5,855 units. China and the North American markets accounted for 60% of the brand’s total registrations.

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