Paris Saint-Germain (PSG), a prestigious European club, is enjoying the “Lee Kang-in effect” after recruiting Korean national soccer team midfielder Lee Kang-in (22).
PSG opened a Twitter account in Korean thanks to the great interest of domestic fans. In addition, they are promoting an evaluation match in Korea and are preparing in various ways to communicate with domestic fans through games as well as open training.
PSG said on the 9th (hereinafter Korean time), “I am happy to have signed a contract with Lee Kang-in until 2028. The 22-year-old attacking midfielder Lee Kang-in became the first Korean player to join PSG.”
Since then, the popularity of Korean fans toward PSG skyrocketed. Domestic fans are showing keen interest, such as broadcasting PSG’s every move through social media, while inquiring about the purchase of Lee Kang-in’s uniform locally.
Accordingly, PSG is also actively moving to welcome Korean fans in earnest.
First of all, a dedicated Twitter account for Korean fans has been created, and PSG news and Lee Kang-in’s training photos are separately introduced in Korean.
To commemorate this, PSG even held a special event to give Lee Kang-in’s autographed uniform. In addition, a corner for Lee Kang-in’s 19th marking uniform has been newly established in the online fan shop.
A visit to Korea is also planned. PSG will have a friendly against K-League 1 Jeonbuk Hyundai in Busan on August 3 and will show Korean fans Lee Kang-in wearing PSG and PSG uniforms.
Although PSG has a busy schedule, such as a Japanese tour starting in July, it is known that they are actively participating in the visit to Korea for the interest of Korean fans, which will grow after the recruitment of Lee Kang-in.
In addition to games, PSG is also preparing time for fans to see the players up close, such as open training. If PSG visits Korea soon, it is expected that Lee Kang-in will be able to closely watch as he works with ‘superstars’ such as Neymar, Marquinhos (Brazil), Gianluigi Donnarumma (Italy), and Luca Hernandez (France).
2023-07-16 06:16:00
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