What at first seemed like an oversight of some member of the club seems to be finally a well-orchestrated marketing plan. Celta issued an “official statement” this morning, in which they “deeply regretted the leak on social networks of images of the official shirt for the 2022/2023 season.”
They blamed it on negligence on the part of an employee and promised an investigation “to purge responsibilities after the printing and forgetting confidential documentation in a public place”. In addition, they claimed that the carelessness disrupted the publicity campaign planned for the launch of the new jersey, for which they apologized to sponsors and fans.
However, if we go to Celta’s official Twitter account, we no longer have any doubt that the negligence was not such, but everything responds to a promotional plan designed to go viral. In a tweet uploaded this afternoon with the hashtags #CeltaLeaks and #CuquitoyPerla, a video recorded at the La Tita Rivera brewery in Estrella Galicia is attached.
/cloudfront-eu-central-1.images.arcpublishing.com/prisaradio/ZDAVQ2DMZZG47AA3VJGIXC3CEE.jpeg?resize=150%2C150&ssl=1)
