The decision to grant the rights only to UPC Sunrise and its partners is far from paying off in terms of media coverage.
If fans have felt a sharp drop in content from MySports, with a Friday night studio only weekend (in addition to Tuesday) and a silly “social” date on Saturday, the league is complaining about the highlights aspect, as Denis Vaucher explains to Berner Zeitung: “We are not happy with the way the highlights are presented at the moment. In this form, they are neither favorable to the spectators nor to the fans.” Just showing the goals to the channel is not enough and he verbally expressed it to the management of the private channel.
A message that seems to have arrived, as confirmed by Matthias Krieb, director of MySports: “We have experimented. But we have understood that getting started is difficult for free viewers who have never seen the games before. This is why we will be doing some readjustments in that area. “.
It should be noted in passing that Blick has cleverly expressed the opposite opinion by offering much larger excerpts from the end-of-game matches. Privileged access to images that don’t fit the SRG, also a partner, but that has to wait until 11pm before offering highlights. Suffice it to say that even here the decline in content has made itself felt, with perhaps a certain bad faith, the newspaper emphasizes. Sunrise, who also criticizes the state giant for failing to specify the source of the images clearly enough, the SSR claiming that it was clandestine advertising. OFCOM ruled against the latter and asked the two sides to find a general solution.
And that in all this bickering, it might be time to bring the fan back to the center of attention.
