Many still wonder about what is an influencer really and what his job is.
In the Influencers FAQ we will begin a series of answers to recurring questions about the world of marketing d’influence and influencers.
Between the opinion leader that we talked about years ago years ago, the blogger, the Youtuber or the content creator through the stars of reality TV, where is the happy medium and who can today claim the name of influencer.
If we can also detect fake influencers using tools like Hype Auditor or even Stellar which promotes the search for influencers for its campaignsthere is still a long way to go for everything to be well framed and regulated in influence marketing.
What is an influencer today?
Don’t be surprised if you find several different answers on this subject, because not everyone sees the term influencer in the same way. Some go so far as to stick an influencer label on people who are not really influencers, namely reality tv people.
The domain that governs these web personalities within the framework of diverse and varied partnerships is influencer marketing.
In my opinion, because it can also be a personal definition, the influencer is above all content creator and expert in his field. He thus succeeded in federating a community of Internet users around his passion, his centers of interest as well as those of his target. He therefore generally has expertise on one or more subjects, and he can influence the purchasing behavior of Internet users, as soon as he highlights products and/or services.
You should know that an influencer can create content, without selling anything in front. This is particularly the case for many bloggers, who deliver content without necessarily selling or promoting products and/or services. They can focus for some, on netlinking, or provide publicity on related topics. The idea here being deliver expert content to better understand a field of activity and what results from it.
The influencer can then monetize specific content, of course, but also deliver content for the sole purpose of helping and supporting Internet users; professionals or individuals. remains the subject of trust in influencerswhich has been debated for several months, following a good number of media which very clumsily seized on the subject.
Influencers cover almost all areas of activity existing to date. This therefore becomes a real opportunity for professionals to call on them.
Influencer categories
Influencers are mostly categorized by their number of followers. It is then that we notice that the community size among influencers remains a criterion of choice for many actors, within the framework of partnerships.
To discover these different categories of influencers, I invite you to read these articles that define each of them for the main ones. To these are added the stars who are managed by agents; stars of cinema and the small screen, stars of music, sport, fashion etc.
These categories being carried by the number of followers of influencers, the values given are not absolutes and may vary from one definition to another. You just have to make a distinction by the size of the community, and by extension, the popularity that emerges from it.
Influencers are content creation experts
Being an influencer largely means; create content! As such, influencers who have a minimum of notoriety are generally very well equipped. which already allows trust companies and brands who want to work with them.
They have for travel influencers, cameras at the top, just like drones for many of them. The others are equipped with top-of-the-range microphones, light effects, professional software but also the latest smartphones or even specific equipment depending on their field of activity.
Thus, influencers do not hesitate to invest, to obtain qualitative results through the content they offer. Some can tinker, but the quality will suffer very quickly.
Where are the influencers?
Influencers are massively present on social networks as well as blogs. The main social networks where they are very active are Instagram and TikTok more recently. However, they are also active on platforms such as LinkedIn, in terms of B2B influencers and of course YouTube where the notion of content creation takes on its full meaning.
But this is also the case for Twitter, Facebook, Pinterest and various other platforms where it is not uncommon to find the same influencers from one channel to another.
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To conclude, an influencer is thus a person who has developed expertise and who has succeeded in federate a community of Internet users more or less important, around his favorite subject. The community being represented by subscribers to its social networks, while we will rather speak of audience for the blog.
You should know that the audience of a blog is renewed every month, since it is a question of researching information on the web and as such, it is organic traffic that takes precedence. Internet users are not subscribed to a blog as is the case for social networks.
The community of an influencer being thus relatively targeted, he becomes a potential advertising leverage for brands and companies wishing to benefit from its notoriety, in order to promote products and/or services. This is in broad outline what a web influencer today.
It should be noted that more influence marketing is framed in its practices, and that it is attached to the field of advertising through ARPP – Professional Advertising Regulatory Authority .
2023-04-28 12:32:08
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