The Influence of Sports activities Advertising and marketing and E-Sports activities on Society: Insights from “Dongzi Detective Bureau”

The final two episodes of the dwell program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai had been broadcast on Might third and Might fifteenth. In these two applications, we invited Huang Yu, professor within the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Growth Affiliation, and Yan Yan, e-sports anchor Legend Showdown. common in recent times.

Sports activities advertising and marketing goes far and large, let’s use “sport” to guide society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? Actually, behind the preparation for main sports activities occasions, “sports activities advertising and marketing” is an invisible hand that step by step brings sports activities nearer to folks’s lives, awakens folks’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising and marketing must be impartial from the advertising and marketing discipline is as a result of the “enterprise construction” and “product traits” of the sports activities trade are comparatively particular. Professor Huang gave an instance, “For instance, if an expert soccer sport begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. Apart from, everybody should have seen that. , Whether or not it is drinks, automobiles and even banks, many corporations sponsor sporting occasions or skilled groups, so the right way to entice funding and the right way to collaborate with corporations within the a really completely different advertising and marketing course of from conventional advertising and marketing.

Photograph credit score: TNL Model Studio

Xu Minghan, co-founder of STANCAVE, additionally mentioned that along with sponsorship, the so-called “sports activities IP” is the closest factor to folks’s each day life in sports activities advertising and marketing. IP usually refers to an mental property license (Mental Property). Minghan defined, “For instance, groups are IPs, skilled leagues are additionally IPs, or the Jones Cup each summer season and the Taipei Marathon on the finish of the 12 months is a sort of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nevertheless, Xu Minghan additionally particularly mentioned that many individuals suppose that sports activities advertising and marketing and sports activities IP are instruments for organizers to generate profits and generate profits, the NBA is not going to launch peripheral merchandise in the present day , you In case you do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the street sporting the New Taipei Kings Jersey in the present day, I can lengthen the motion invisibly.

Photograph credit score: TNL Model Studio

Gamer “PRO”!Overview of Taiwan e-sports

Once we speak about sports activities and sports activities tradition, in fact we can not ignore the sports activities which have risen quickly in recent times – e-sports, and the wave of e-sports cracks that got here true. Particularly in recent times, many Taiwanese gamers have shone on the world stage and gained world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking concerning the growth historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Trade Growth Affiliation mentioned that in 2016, e-sports was formally included within the particular schooling class system , and cultivating e- sports activities abilities began coming into the campus; the next 12 months (2017) the “Sports activities Trade Growth Rules” had been revised, and e-sports was formally launched into the sphere of the sports activities trade “When the academic half is available in and a part of the enterprise coming in, and because the worldwide occasions develop afterwards it will likely be the important thing to reputation. e-sports stadiums, media, civil societies, and so forth. I feel these are essential forces for e-sports in Taiwan to maneuver ahead.

Photograph credit score: TNL Model Studio

Nevertheless, since “video games” are the idea of e-sports, many college students usually have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked concerning the coaching schedule of actual gamers, “They’ll begin particular person coaching at one o’clock within the afternoon, then staff coaching at three o’clock, perhaps 5 o’clock, after which evaluate and evaluate on the benefits and downsides of group coaching;

Photograph credit score: TNL Model Studio

In spite of everything, skilled gamers are “working”, however the time and content material are completely different. Chairman Li Shizhen additionally mentioned, “Similar to after we play basketball, it is perhaps enjoyable to play twelve every so often; however when capturing turns into an expert coaching, you will have to shoot a thousand instances a day, and you need to continuously enhance your self within the course of, it’s not a lot enjoyable.

Photograph credit score: TNL Model Studio

Nonetheless, the affect of e-sports remains to be very large, whether or not it’s occasion broadcasts, dwell content material, digital content material, and so forth., it has an impression, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “In fact, e-sports isn’t solely the leisure of life, but additionally accompanies our progress course of. Similar to the aforementioned earthquake, it additionally took place from the massive machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure, and life

In these two applications, we not solely need to information the viewers to grasp the impression of sports activities advertising and marketing and sports activities IP, but additionally hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the discipline of sports activities, or any occasion huge or small, it’s actually collected step by step by a gaggle of people that love that sport.

Lastly, that is the top of the collection “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to study extra.New media and good expertise create infinite potential for Taiwan’s sports activities tradeIf you’re very within the content material of the collection, you’re additionally welcome to maintain being attentive to the social platform of the Sports activities Administration of the Ministry of Schooling;Dongzi Sports activitiesstudy extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a dwell program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Schooling This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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