The Impact of Messi’s Ballon d’Or Wins on FC Barcelona’s Brand

I apologize in advance but, for me, I am much more moved by the photo of Aitana Bonmatí y Lionel Messitogether, with him Golden Ballwhat to see Mike Jagger in the box of the stadium Montjuïc. Barça is football and that is why it is universally known. Barça is differentiated by three things: by the Masia, by being More than a Club and by the ownership of its fans. Therefore, when Messi has lifted each of his eight Ballon d’Ors, it has been the best global advertisement for the Barça. The flea that came from Argentina at 13 years old and who, without ever slowing down, has put Barça in the best showcase for two decades. There is no better marketing campaign.

And at from Messi It is the story of an obsession, of being better every season, and learning to take free kicks when I was not a specialist to end up scoring 50 as a Barça player, the perfectionism of the father He is not far behind. For this reason, his first Ballon d’Or is the award for the sum of perseverance and talent. If Barça won the Champions League and Spain got the world It is, in part, because it has the best in the world. Between the lines he knows how to position himself to receive, always, with the next play in mind. His way of arriving at the area, which seems by surprise, is the consequence of a gift, worked on through training, many videos and feeling football with the same cunning with which he lives. What about the Stones and Barça was very good. It was a win-win where… the British team was made, at the expense of the Barça, promoting their new album. Not even during the break Super Bowl would have had as much impact as in a Barça-Madrid. I keep the photo of Paris. Gold for the best, enormous reputation for the Barça.

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