The cities that will host the matches of the next World Wide Football Coup, which will be held in United States, Mexico and Canada in 2026, They will be able to have their own corporate sponsors, although FIFA has not yet disclosed the conditions and requirements that these agreements must meet. The next Men’s Soccer World Cup will be held in 16 cities and will be the first to be played in several countries and to have 48 participating teams.
Nick BrownDirector of Commercial Agreements of FIFA, points out in statements to the specialized publication Sport Business Journal that the host cities of the competition may “To have their own local sponsors who will provide valuable support and financing to the host events held at the venues.”
Local sponsors will be exclusively linked to the venue and will not be able to use the official symbols of the Cup
At the same time, he specified that these sponsors will be linked exclusively to the venue and will not be part of the FIFA commercial program nor may they use the image or their logos or their image.
FIFA has not provided details about this local sponsorship program, although, according to sources cited by Sports Business Journalthe most recent version of it would give host cities the possibility of having up to ten sponsoring companies.
It is not yet clear what rights or possibilities this condition will give them -which could even vary from one venue to another- but the main issue is that they would have access to a series of official image and property elements that would identify them as collaborators of the host city in question. They could also have “donors”, who would not have access to these elements, but would enjoy preferential access to tickets and events linked to the competition.
According to information from Sports Business Journal, FIFA is interested inThe host cities can have access to the investment of the sponsors so it has financial support for the costs involved in hosting the competition, but at the same time it is being very meticulous in making sure that these sponsorship agreements do not overlap or undermine their strategy to reach global sponsors for the championship.
To this end, limitations will be imposed on the use of the official symbols of the organization and of the World Cup, at the same time, the number of venues of which a company can be a local sponsor will be limited to two.
