“Some artists were directly selected by the chain, as was the case with Rigoberta Bandini or the Tanxugueiras themselves. But various companies were also asked, as was the case with us (BMG) to propose candidates. In fact, before of Chanel, we presented an interpreter for the song that did not end up taking hold. The first candidate was a girl from Irún called Aysha. But they tell us that there is a dancer who had worked on the musical ‘The Lion King’ and in pre-production of ‘Malinche’. We saw it and we loved it” remember during the interview.
SLoMo, which became one of the most popular songs of 2022 and which was about to make history at Eurovision, could have been sung and danced by another interpreter if Chanel had not entered the scene changing the very destiny of the song and the his own.
A team bet Pablo Rodríguez who together with the song composed by Leroy Sánchez, Keith Harris, Ibere Fortes, Maggie Szabos and Arjen Thone, gave the artist the chance to make history at the Eurovision Song Contest representing our country. A lot of work behind the scenes that she did not see and that she has talked about during the interview with ABC.
“The Eurovision audience, mostly gay, loves the divas and we hired an external agency to help us with the image. A lot of financial investment and very intense work. Our strategy was to surprise because nobody had seen the show that was ‘SloMo ‘ before the semifinal. We had launched a series of videos that generated expectation. We brought a wild value proposition, like never before seen with a completely new artist” explains Pablo Rodríguez.
The work of Chanel and the team that made her succeed at the Benidorm Fest led her to make history at the Eurovision Song Contest. But everything could have been very different…
