The TWS wireless Bluetooth headphones market will grow to a value exceeding $120 billion by 2027
Publication date: October 3, 2023 1
It seems that TWS wireless Bluetooth headphones will continue to achieve additional and significant sales in the coming years, according to… for speech Issued by Technavio Research Group.
The report confirms that the audio market for personal use will witness annual growth of up to 26.78% by the end of 2023, and from year to year the annual growth rate is expected to be 27.3% until 2027; In financial terms, this means achieving a value exceeding $120 billion.
These numbers confirm that the demand for TWS wireless Bluetooth headphones will not decrease, but will increase more and more, especially with the presence of a group of manufacturers specialized in this field, such as: Xiaomi, Sony, Shure, Samsung, Marshall, Logitech, Bowers and Wilkins, Bose, and Apple.
The Technavio report also indicated that one of the reasons for achieving these expected percentages in the coming years is the increasing demand for Apple AirPods headphones, and at the same time this does not mean that the AirPods headphones will be solely responsible for achieving these numbers; There is a large selection of competing headphones, such as the Sony WF-1000XM5, and even low-cost TWS headphones priced at less than $100, which will see acceptance for purchase until the end of 2027, such as the OnePlus Nord series of headphones and the JBL VIBE 100 TWS headphones.
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The market for smartphones, tablets, laptops, smart TVs, music players and multimedia devices is also expected to increase, to play an important role in increasing the demand for TWS wireless Bluetooth headphones.
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