The excesses of gamification | SME proximity | Business | The Nouvelliste

To remedy this, companies organize games and competitions which can give rise to financial (gift vouchers, bonuses) or symbolic (cups, medals) rewards. This gamification aims to stimulate employees, create a team spirit or even animate the workspace. But is this still the case, wonders The Conversation magazine, in an article written by a professor from the IÉSEG School of Management who has studied the question.


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