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The End of an Era: I-Sat and Much Music Channels Cease to Exist in Argentina After Warner Bros. Discovery Restructuring

The cable channels that for three decades stood out on the grid with their cinema, series and music proposals cease to exist due to a restructuring of the Warner Bros. Discovery company.

After the Warner Bros. Discovery conglomerate announced the decision weeks ago, finally this Thursday, February 29, I-Sat and Much Music, two historic signals, stopped transmitting for Argentine cable television. In both cases, these are channels that landed in the country more than three decades ago, and whose proposals left a strong mark at a time of great renewal of the entertainment industry in our country.

I-Sat (Satellite Image) began its activities in April 1993, marking a great difference with traditional signals, by offering a programming of independent, national and international films and series, from which generations of viewers and creators were nourished. There was also room for special programs, such as Horror stories which the writer Alberto Laiseca curated and read. His influence was so significant that tonight in the city of Córdoba “a funeral” will be held for I-Sat, promoted by the Undersecretariat of Culture of the National University of Córdoba (UNC) within the framework of the cycle. Long live the bars!. There will be outdoor artistic activities as a tribute to the channel that, in the words of Undersecretary Juan Pablo Duarte to Chain 3“presented over 30 years a very unique and provocative programming, which managed to bring together the alternative public on a cable signal and which allowed us to talk about very current topics: the current state of television, how we approach culture audiovisual and how the audience migrates to another culture.

As for Much Music, the Canadian music channel that emerged in the ’80s as an alternative to MTV, arrived in our country in 1992. In Argentina, it deployed formats already tested on the international network and promoted its own, where they passed the most important musicians on the local and world scene, both established and emerging. Among others, drivers such as Carla Ritrovato, Leo Montero, Santiago del Moro and Franco Torchia.


2024-02-29 20:13:03
#Goodbye #ISat #Music #signals #stop #transmitting #Argentine #television

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