New lessons on innovation and motivation in the second day of the Innova Bilbao forum organized by EL CORREO, with the collaboration of the Provincial Council of Bizkaia, the Bilbao City Council and Laboral Kutxa. The digital marketing and innovation congress which houses the auditorium of the Guggenheim Museum, which between Friday and Saturday has scheduled 22 talks by experts in innovation in cities and companies, social networks, marketing, graphic design or psychology that relate keys, tricks and processes to develop creativity, new ideas, ways to make yourself known or sell better, develop better advertising strategies or not be defeated by bad times. The forum aims to sow concerns and give attendees tools to unfold their full potential, especially in the field of technologies or applications that have just taken off, or how to find audiences using the main and new social tools.
The second day of the congress was opened by the expert in social media and marketing Fátima Martínez, who explained that Tik Tok is a great opportunity for entrepreneurs, professionals and companies. Later, Professor Carlos Maxi Bárcena, a septuagenarian civil engineer, founder of Bárcena Formación and a mathematics teacher at the Secondary to University levels who since December 2019 uses this social network to teach this discipline in an enjoyable and practical way. Just three months later, it had already appeared on national news and programs and in more than 80 media outlets.
Gema Garrido, meanwhile, has defended how to design successful marketing strategies through data analysis. To do this, he has given as an example a job he did for a hotel. Fernando de la Rosa has later related what the digital transformation consists of. “Within this storm, there are driving forces, an unstoppable digital wave.” And it has marked the differences between digitization and digital transformation: in the case of medicine, the day will come when digital clocks detect abnormal values and directly issue an alert, the doctor’s video prescription or other indication arrives. In his opinion, it must be learned “at the same speed as the environment changes”. And it can be done by searching for references, looking for competitors and opponents, and then sharing what you’ve learned.
Keep the audience’s attention
And the narrator Héctor Urien has explained how to structure the stories and afterwards, he has given some tips to keep the audience’s attention. For example, he explained, “you must maintain credibility, believe what you say, and then use words that can enter through the senses.” Throughout the morning graphic designer Marta Cerdá has also explained how she deals with the creative process of works. The morning closed with the intervention of the psychologist Mertxe Pasamontes, who explained how to deal with bad times.
In the afternoon, in addition, Clara Soler will explain how to survive the profession of social media manager. Javier Abrego will talk about metrics, data expressed numerically that helps us to analyze the performance of a certain online marketing campaign. And Juan Sobejano, meanwhile, on «design thinking» the innovation methodology most popular today. Carmem Sánchez Monterde will address the secrets of the new ClubHouse application, an audio chat social network launched in 2020 and characterized by only being able to speak or listen.
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