We are in the midst of change. Although social networks are already always alive and surprise us daily with new implementations, a point has come when everything is very different, even pivoting their central focus, the basis of what they were created for.
When social media began, the main use it was aimed at was socializing, connecting with classmates, friends, and family. It was something unprecedented and that allowed us to keep in touch.
Over the years it has evolved. First we entered the early adopters, some small companies, then the multinationals, artists, journalists, politicians, etc. arrived. grabbing a lot of everyone’s attention.
Some time later, we have also used the networks to “build community” and look for people with our same interests or to network. And of course, what began as an environment in which companies could inspire or retain their customers has finally been the great showcase without borders in which to sell through social commerce. Unstoppable trend and that is now on the way to Social Live Commerce (sell through direct).
We are at a time when social networks are finding it increasingly difficult to grow and all of them are already technological giants. In the beginning they had a large market to reach and they relied on their services to be attractive and get new registrations. Now they bet very strongly on influencers to survive.
What we will know as the creator economy has just arrived, in which networks such as Twitter, TikTok, Snapchat, Facebook and YouTube have become headhunters and are building their portfolio of creators at the stroke of a checkbook. Who will win the battle? Will we change our most social part for two poles in which we find creators vs audience? We’ll be alert!
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