The Changing Landscape of Sports Entertainment: Oliver Bierhoff on Soccer and American Football

Frankfurt/Main (dpa) – Former professional soccer player Oliver Bierhoff is surprised that the supporting program is appreciated for American football and not for soccer. “What surprises me here in Germany, in contrast, is that we have to discuss it when Helene Fischer is in at halftime at the cup final. And two weeks later they say: How great that stars like Beyoncé or Rihanna are performing at the Superbowl,” Bierhoff told the dpa. “I believe that it is precisely this mixture of a great show and spectacular, dynamic moves that ensures that football is becoming increasingly popular in Germany.” Bierhoff took on an advisory role with the New England Patriots in October, which will take place on Sunday (3:30 p.m /RTL and DAZN) will play a season game against the Indianapolis Colts in the football stadium in Frankfurt. The 55-year-old’s time with the DFB, which he accompanied for a long time first as a player and later as an official, ended after the World Cup in Qatar last December. Now Bierhoff is promoting football. “Germany is now the second most important market next to the USA,” said Bierhoff. He sees clear discrepancies, especially in the dramaturgy and in the behavior of the fans. “The biggest difference to football is certainly that in a Bundesliga or international match you sit relatively attentively in your seat for 90 minutes and follow the game, while supporters’ chants can be heard continuously in the stadium. This is different in football because the game is much longer takes time and it keeps going up and down,” said Bierhoff.© dpa-infocom, dpa:231109-99-883764/3
2023-11-09 17:15:16
#Bierhoff #Germanys #important #football #market