Sent September 26, 2022, 3:22 pmUpdated on September 26, 2022 at 3:26 pm
The Invisible Collection, whose name is inspired by a story by Stefan Zweig, tells its own story about the love of beautiful things. In love with design, Isabelle Dubern, Lily Froehlicher and Anna Zaoui launched their designer furniture sales platform in 2016. Driven by immediate success, they opened pop-ups in major European capitals, then a permanent store in London – where they officiate -, and inaugurated this month a space of 200 square meters in a townhouse in the Upper East. Side, a stone’s throw from Central Park. In this dwelling, the natural materials and the noble know-how, such as the inlay of straw or the processing of marble, show a studied sobriety to host exceptional pieces in majesty. The project was entrusted to the architects and designers Olivier Garcé and Clio Dimofski, also guests of the first exhibition inside the walls through the atmosphere of the “Collector’s House”.
© Sean Davidson
The residence unfolds in different specific universes for each room: the Salon Madison will be the subject of personal exhibitions by designers – friends of the house -, another room will serve as a temporary refuge for the emblematic pieces of the collection, a library in collaboration with 7L – founded by Karl Lagerfeld – will host beautiful art books … In addition, The Invisible Collection joins Chanel to promote the know-how of the main craft houses (Lesage Interiors, Goossens, Studio MTX, Lemarié …) in respect of tradition. What was initially just a sales platform has turned into a real jewel of desire.
theinvisiblecollection.com
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