The technology giant, whose products are closely monitored on the market, did not postpone the release of the latest model because of the coronavirus.
The launch of new iPhone models is every time an important event on the market for many years. As a rule, Apple follows a strategy in which each next model is more powerful and more expensive than the previous one. The company retreated from this rule 4 years ago, releasing a budget SE. Now on sale goes the second generation SE. This phone is also positioned as a budget, although in Russia many may not agree with this. The price of the cheapest version with 64 gigabytes of memory starts at 40 thousand rubles. Externally, the phone is almost indistinguishable from the “eight”, it also has no user identification by face – only by fingerprint, only one camera. At the same time, a new processor is installed in the smartphone, as on flagship models. SE exit was delayed due to a pandemic – plants did not work, there were supply problems. But the company did not wait for the end of the epidemic to launch sales, despite the projected drop in market demand.
According to surveys, every third Russian due to the crisis is planning to postpone the purchase of electronics
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