Thanks to Roger Federer: On prepares the initial public offering

Only last year Roger Federer (38) started investing in the Zurich running shoe company On. Now the company is apparently on the verge of an IPO. This is confirmed by several sources compared to the “NZZ on Sunday”. The whole thing should take place in summer or autumn 2021.

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The company does not comment on the stock exchange plans. The timing would be ideal, at least. “Especially companies from the software and gaming, but also from the consumer goods and real estate sectors are currently very popular due to their stable business models,” says Andreas Neumann, head of the stock market at Zürcher Kantonalbank, about the “NZZ am Sonntag”.

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But one obviously has big plans, wants to continue to grow rapidly – and how. The company currently estimates itself to be almost two billion Swiss francs. At the moment, On isn’t worth that much. However, the self-assessment reveals how ambitious the company wants to expand further. For example, more than 100 new employees are to be hired by the end of 2020.

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Entry into the luxury sneaker business

Another step towards a two billion dollar market value is the first Federer model, The Roger, which was launched this week. Not an ordinary sports shoe, but a luxury sneaker – with a limited edition. The 1000 pieces could not be bought normally. The lucky ones, who were allowed to pay CHF 310 per couple, were selected by online drawing. In the meantime, the rare treads are offered online at exorbitant prices – for almost CHF 2,000.

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The Federer shoe is made of vegan leather. The tennis star wants to keep the material consumption as low as possible. According to manufacturer On, vegan leather leaves only 30 percent of the footprint that animal leather would leave.

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