Telegram finally wants to start making money from 2022

The messenger Telegram is also one of the services that have become increasingly popular in recent months and that have seen a push thanks to WhatsApp. You will soon see 500 million active users. Time to take a difficult step.

Telegram: Selling is not an option

Similar to WhatsApp, Telegram decided to focus on privacy initially and grow quickly. Nowadays that only happens when a messenger is free. But at some point you want to make money.

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This step has now come and you have communicatedthat this will happen in 2022. A sale of Telegram is not planned, by the way, as WhatsApp has been cited as a negative example. The founder doesn’t want to go the same way.

Telegram: Advertising will come

You try to earn some money with business and power users. There will be functions that you will only get as a premium user. All current functions remain free and the Telegram app itself should also remain free. And then another step would be planned: advertising.

There should be no advertising in private chats or groups, but it will happen in large channels (which, according to Telegram, are similar to a Twitter feed). The operators of the channels often advertise themselves, but it is difficult to recognize it as such. Therefore Telegram will introduce its own advertising platform.

Telegram: It won’t be easy

It will not be an easy development for Telegram now, because although WhatsApp is given as a negative example, you can see very well there how difficult it is to monetize a messenger. These are often free and want to protect users’ data. But you can hardly make money with this combination.

We’ll see what the developers of Telegram have planned for 2022 and whether they will implement it more skillfully than Facebook. At Telegram in particular, there are many aluminum hats that are quickly gone if they misinterpret this new development. As a well-known Telegram user once said so beautifully:

This will not be an easy path.