Tech enthusiasts are facing difficulties with Apple’s latest gadget, leading to a significant number of returns. The highly anticipated device, known as the Vision Pro, was released last year and quickly became a sought-after item among tech fans. However, Apple analyst Ming-Chi Kuo has discovered that a portion of users are returning the device due to difficulties in setting it up.
The Vision Pro is advertised as a spatial computing device that seamlessly combines the physical and digital worlds. Unfortunately, some users have found it challenging to navigate and locate certain features, leading to frustration and ultimately returning the device. According to Kuo, approximately 20-30% of users who return the product do so because they struggle with the setup process.
One of the main issues users face is accessing their apps. Instead of a simple tap on a screen, users must press a physical button to exit the spatial experience and reach their apps. Additionally, opening the control center requires users to look up towards the ceiling and find a small arrow, which can be inconvenient and unintuitive.
Another inconvenience arises when users forget their passwords. In some cases, they are required to visit one of Apple’s branches to reset their password, which can be time-consuming and frustrating. These teething issues, combined with the high price tag of £2,765 ($3,500) overseas, have led some potential buyers to question whether the device is worth the investment.
Despite these challenges, Apple has managed to sell around 200,000 units of the Vision Pro. This impressive figure demonstrates the loyalty and enthusiasm of Apple’s die-hard fans. The company has also released over 600 apps specifically designed for the device, taking advantage of its unique spatial computing capabilities.
Although demand for the Vision Pro seems to be slowing down, with shorter shipping times indicating a decrease in orders, Apple remains optimistic about its sales projections. Kuo predicts that a more affordable version of the device will be announced around 2027, offering hope to those who find the current price point too steep.
In conclusion, while Apple’s Vision Pro has faced some setbacks due to setup difficulties, it continues to attract a dedicated fan base. The device’s seamless integration of the physical and digital worlds has the potential to revolutionize the way we interact with technology. As Apple addresses the current challenges and introduces improvements, it is likely that the Vision Pro will become even more popular among tech enthusiasts in the future.
