Invasive beauty treatment has come under the magnifying glass – procedures during which the skin is purposefully pierced. One of such procedures is tattooing, a process in which the observance of hygiene norms and artistic quality are equally important – with the created drawing on the skin a person will have to live a lifetime. Edgars Freimanis, the head of the Latvian Tattoo Society and Maksims Zotovs, the organizer of the Baltic Tattoo Convention, talk about the tendencies in the development of tattoo art and customer habits.
The stingy pays twice
Last year, every second inhabitant of Latvia used beauty care services, according to a survey conducted by SPKC last year. 13% of Latvians have admitted that they regularly use the opportunity to receive beauty services, including tattoos, “at home”. Apparently, this can save a lot, as professional salon services are expensive. However, tattooing in questionable conditions can lead to hepatitis B or C and other infectious diseases, which will be expensive and time-consuming to treat, and can be profoundly disappointing in terms of the expected aesthetic result.
Edgars Freimanis, the head of the Latvian Tattoo Society, has been running a tattoo parlor for 10 years. He says that over time, certain trends change, but the desire to live in a healthy society remains unchanged, and infectious diseases are certainly not what a person would like to get with a tattoo. Compliance with hygiene standards is a matter of industry reputation, as customers tend to attribute any unpleasant experience not to the individual case, but to the industry as a whole. That is why professional salons take great care to comply with hygiene requirements. Unfortunately, people’s desire to save at the expense of quality and safety is still relevant.
“Professional tattooing is not cheap, because disposable materials cost a lot of money, and the equipment is quite expensive. Offers to make it cheaper can have a detrimental effect on both the quality of the tattoo and the client’s health. The craziest thing I’ve heard is that three friends go for a tattoo and, to make it cheaper, all three make a tattoo with one needle. We have been approached by people in the salon from time to time who are worried about an incurable or inflamed tattoo – so the environment has not been clean enough or the instruments have not been properly sterilized. As a result, it also affects the quality of the tattoo during healing. Low-quality tattoos are corrected quite often by our masters, which has been encountered by every professional salon. A person has made it somewhere faster, cheaper, but it is twice as expensive, because the repair is much more complicated, and not every master undertakes it, ”warns Edgars Freimanis.