women’s final won in audience, but men’s tournament received more revenue – Publinews – 2024-04-12 07:34:43
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For the first time in history, college women’s basketball was more popular than its male counterpart in “March Madness”: South Carolina’s victory over Iowa in the final attracted an audience of 18.7 million people (the most watched sporting event since 2019 other than American football and the Olympic Games) and it far surpassed the men’s … Read more