The “Discover the Originals” campaign lists 21 popular IKEA products and links them to the places where their names were stolen. For example, Bolmen is not only a toilet brush, but also a large lake in the Swedish region of Småland. That cupboard is actually a town in Swedish Lapland. And Toftan, which is a lake in the Dalarna region in the center of the country, and a garbage can.
Watch the campaign video here:
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